No one actually likes you...

Stop me if any of these look familiar....




You've probably clicked 'like' or answered these photos then sat there waiting eagerly for the magic to happen, only to shed a quiet tear over the fact that life remained as it was.

Meanwhile somewhere in the world, a scammer is making a little profit on your gullibility. These pages are created to boost their comments, likes and fans into the thousands, then are sold to companies for their business. The company will then change all the info and bam, that unknown company has some mega super following on Facebook and it makes their online presence soar!

If you wanted to like J Beebs for instance, which group are you most likely to click like?



Having a strong online following immediately builds credibility. But does this mean anything, really?

Having worked in SEO, I know how much clients rely on numbers; number of views, number of sales, and number of increased traffic. Clients also love to see evidence of human interaction and they want to see it NOW. They like to see people are clicking on their pages and on their links, how many clicks per this and clicks per that and want to see clicking results all over the clicking place.

From my experience as a human being and being a Facebook user myself, I know that 'likes' does not equal any genuine feeling. I mindlessly like many Facebook pages, only to never visit them again, and if they post things regularly that take up my feed then I get annoyed and swiftly delete them.

This is why I believe these scams don't work in the long run. People will eventually realise that what they originally liked eg. Boobs and Kittens, is now something else a lot less likeable, such as Pension Plans 4 U.

The way to build up a credible page is to start from scratch. Get a good website or blog (an essential starting point of any business), a Twitter, Facebook, Google+ and all it's offerings, Pinterest etc... Make a network of sites, make them blend, target specific people, entertain them with regular, relevant content that is genuinely interesting. Build it and they will come. But you have to maintain it and be in it for the long haul. In SEO, people want results and there is no time for patience, however the hard way is often the best way.

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