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Showing posts from January, 2015

Advertising cigs is a drag

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Happy New Year! How are you getting on with your New Year's resolutions? Mine was to blog 3 times a month, but considering this is my first post of the year, I can safely say I'm not off to a great start. However, my other resolution was to 'shrug things off more' so.... ¯\_(ツ)_/¯  I know someone who's trying to give up smoking in 2015 and it made me start thinking about UK cigarette advertising. How do cigarette companies advertise their product when they're not allowed to? What do the marketing teams do all day? Are there even marketing teams for the likes of Silk Cut and B&H? Advertising for cigarettes and tobacco was banned on TV in 1965, and then banned in print and billboards in 2003. bit weird After this, the best way to advertise the product and stimulate sales was to do it on the packets themselves... However, a law was passed in 2008 to add graphic imagery health warnings on the packets, covering 30% of the front and 40% of the