Tuesday, 6 August 2013

I love Marmite! (advert, not taste)

Marmite is the most revolting thing known to man, but my God do they know how to advertise.

Yesterday I saw the new End Marmite Neglect ad and I was compelled to write a post about it. Take a look:


Despite thinking Marmite tastes like the devil himself, I cannot fault their long running 'Love it or hate it' campaign. If you have read my previous posts, you'll know I love products that tell it like it is. Accept the fact that not everyone likes you, and you'll be on the right track.

I think I fell in love with this ad when the shaken new recruit sobbed, 'I've never seen one that small before'. This pet rescue-style ad ticks all the boxes, mainly because it is so so British. It reminds me of a dry humour comedy, such as The Office, and I look forward to seeing what happens next. This AdamAndEveDDB campaign will run for 2013 and includes nationwide sampling, outdoor and PR promotions, and social media.

Speaking of social media, don't think Marmite has gone unnoticed by me on Facebook. I am a little jealous of Marmite's PR/creative team as they come out with some brilliant, engaging stuff on social. Here are a few examples which I don't mind sharing seeing as their ad is just so bloody good.