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Showing posts from August, 2018

How Birra got big

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Last year, I spent a glorious couple of weeks in Italy with the family; boozing it up from Florence to Sorrento to Amalfi.  It was here I discovered Birra Moretti and, despite not ever really being a big beer fan, you couldn't keep me off it. brunch That holiday was our first family holiday in a long time, and most-importantly it was the first where we were all adults - where we drank together, enjoyed sight seeing together, and generally had a laugh. It's funny how your mind makes associations with experiences; now whenever I even see a Birra Moretti I am back in Capri, chilling with my family, and I feel very content. There are brands in life which you are loyal to because it's habit, whereas this is a brand which I now seek out because it makes me feel good. Anyway, even though summer is dwindling here, I was so pleased to see a Moretti ad on the telly, called "Pull Together". Click to watch This gave me all the feels and took me