Monday, 27 February 2012

Beyond the Cover

Amazing viral campaign for Dermablend, America's number 1 coverage brand, showing just how well it works. 

It really surprised me because it was only at the end when I realised it was an ad for coverage make up. 'Go Beyond The Cover' is a great heading to go with the video as it makes it so complicatedly ironic; a man who covered his entire body with tattoos of his insides, has used make up to cover the images of his insides to seem more acceptable on the outside. And, instead of viewing this as a simple make-up ad, the content of the video and the man who was used, can bring some deeper meaning to the subject. Make up can mask all sorts of imperfections and alter the way people view us, but is it better to take people as they are, warts and all, or mask all this - blending in with everyone, not standing out, seeming more "normal"? It is interesting that the video is played backwards. Different from every other make up ad out there, Dermablend are focusing more on taking off the make up, showing that even though you can be covered up, some people aren't meant to be.

Saturday, 18 February 2012

Brightest and Best

For the past couple of weeks I have been an assistant designer on a show, Brightest and Best. My friend from my Central St Martins course, Alison McDowall, is a very talented set and costume designer who is racking up an impressive portfolio of shows.

I got to drive around a white transit van which we hired, who we named Tina, to ferry props back and forth from the theatre space whilst honking at sexy ladies. It is a lo/no-budget show so it was mainly what we could beg/borrow/steal. We lifted, painted, stapled, hammered, ate, laughed and decorated. I also filmed and edited. I thought I may as well document my days there and the progress of building the set from a small stage at the back of the Half Moon pub in Herne Hill, to a trendy flat/school/bar.

Here is the time lapse:

I really enjoyed working on the play, I like projects that have something to show for it at the end. Also, it was cool to go back to my theatre design roots (after abandoning it after gaining my 2:1 at Uni), but making this video was definitely more my thing. Oh, and go see the show!

Saturday, 4 February 2012

Granny Ludlow

I saw Saatchi&Saatchi have brought out a summer scholarship. In the brief it said to make someone unknown the next internet celebrity.

Typical me, I only saw this yesterday (the 3rd) and the deadline is the 10th. Well I'll give it a shot. I was going to make something up, but then I thought everyone loves a real character. Someone who people can relate to, can warm to, but also entertains them. I decided my Granny Ludlow would be perfect for this. Everyone loves a granny and mine happens to be pretty cool. She is very entertaining, always saying and doing random things, giving advice that is 50 years out of date, and she never shies away from the camera.

I built a facebook page, which is how Saatchi will measure your success by the number of 'likes', and whoever gets the most likes gets the position I think... unless there are more parts to the brief. I also bought some facebook ads for the page so hopefully she will spread pretty quickly (I have 6 days!)

Here is the link:

And here is my granny:

Update 13/2:  Well, Granny has 79 likes and 42 people talking about her, as well as a YouTube account  ( and a Twitter ( I sent her off knowing that there are pages out there with hundreds of 'likes' such as a carrot that is photographed in various places.... If anything, it should be voted on quality of content and the time we had to do it.

Update 2/3: Well, I got through! I got through to brief 2 which was a 30 minute long quiz of 20 questions and only one, ONE, chance to do it. I didn't time myself so I spent the first 7 minutes on the first 2 questions. I whizzed through the rest. Not finishing it. But, amazingly, I got through. So, from originally 3,000 people, I was whittled down to 200, and now I am in the remaining 139 people. AH. The next brief is called 'Good Ad/Bad Ad'. I'm not sure if I can reveal what they want me to do or what I am doing just yet, but the deadline is the 14th of March, so I'm going to get to it. Wish me luck!!