Thursday, 25 October 2012

Disney's top hottest males

If you are new to my blog, I feel I must clarify that this is my first post of this... variety. I usually talk about ads or marketing or amazing things I've done, but a recent conversation about how hot Simba from the Lion King was, sparked a lot of thinking on my part about attractive animated characters. So much so, that I felt compelled to share my conclusions with you. So, in no particular order and subject to change, here goes...

1. Simba - Lion King

Quoting my friend from the aforementioned conversation, 'I think it's his hair; it's all messy and sexy.' So, could it be the tousled hair that makes Simba so irresistible? Is it his playful smile? Or perhaps his goal-orientated nature and eagerness to be king? Whatever it is, he is one hot cub.
*NB. Simba's hotness is strictly confined to his childhood years. When he walks over that log and sings himself into adulthood he loses all appeal.

 2. Prince Eric - The Little Mermaid

Definitely one of my favourite human princes. Not only is he the most attractive with his black hair and blue eyes, but he is a NICE GUY. When he found out Ariel couldn't talk or walk he could have thrown her back in the sea but no, he is clearly pro-disability and loved her for who she was. Swoon.

 3. Aladdin - Aladdin

What they called a 'street rat', I suppose we'd now call a chav; running amok, stealing, carrying a knife, getting in trouble with the law.. who knew he would be such a heartthrob? Well, everyone loves a bad boy.

 4.  Prince Philip - Sleeping Beauty

Prince Phil gets two photos because he is just so bloody buff. Tall, dark and handsome, great singer and an edgy dress sense. He would fight gargoyles, thorns, fire and a dragon just to give you a snog. 

5. Beast - Beauty and the Beast

I have to be clear when I say I mean the actual beast. Not the human. 
Dark, brooding, mysterious... A tormented soul is hot. Girl's love peeling away the layers of a man's soul like an onion; breaking them down with lots of 'what are you thinking?' and 'we should talk about it'. Beast is like the perfect project. Don't forget he is minted and lives in a mansion. 

6. Robin Hood - Robin Hood


Steals from the rich and gives to the poor, much like the tax man, Robin is another bad boy to add to the list. He loves old people, poor people, kids... you just can't find anyone half decent looking who does that these days.

7. King Triton - The Little Mermaid

This strict, law-abiding merman has a ripped bod, flowing locks and a throaty laugh. Triton is what you'd call, a DILF. I do not care that he is half fish, I would disobey him just to get a good spanking.
Too far?

Monday, 22 October 2012

An ad that made me laugh out loud

KFC - "Monkey Bites"

Joke so bad that's it's good

Making things happen with Google Chrome

Do you remember Google Chromes' 'Dear Sophie' ad from a year or so ago? An emotional journey of a dad who writes emails to his daughter every day since her birth, documenting every little thing, so she can read it back when she is older. I'm not going to lie, I'm jealous of Sophie. I only have a few photos and worn out anecdotes to prove that I even was a child.

Personal feelings aside, it was a lovely ad, and I was very pleased to see that Google Chrome have kept up these moving stories. The most recent one I have seen now is Julie Deane. Take a look -

Not only is this a well-shot and thought out ad which tells her story seamlessly, but it is a brilliant 'How To...' for people looking to get their name/product/business out there. With the recession, people are becoming a lot more entrepreneurial, and deciding to make something of themselves on their own. This ad is really relevant to today, which makes the public pay attention to it. Mainly I like that Google Chrome has shown just how easy it is to promote over the internet nowadays, and how it's changing the way the world communicates. 'The web is what you make of it' is the most apt tagline for these ads.

Sunday, 21 October 2012

Brad Pitt perfume faux-pas

I'm going to say something here and I hope you don't scold me for it; I don't like Chanel No.5. I think it is too harsh and smells like a musty old woman. 'Oh but it's Chanel, it's a classic!' That may be so, but it's not to my taste, just like crocs, baked beans, and Gary Barlow.

I feel I had to write something when I saw this new ad for Chanel No.5. Take a look and you'll know why:

Firstly, what the hell? Brad, what are you talking about?

It reminds me of when I visited an art gallery years ago; the exhibition was filled with abstract pieces, there was even a canvas with a simple blue square that had aspiring art critics gasping with awe. I saw a few people gathered round a model of a fire extinguisher, searching desperately for the meaning and to connect emotionally with this piece. Turns out it was an actual fire extinguisher, created only for putting out potential fires in the gallery. This ad is like that fire extinguisher; if you look at it for what it is, it's a bunch of nothing words that people, who clearly don't know what real art is, try to make into something more. Something that only they 'get'. It's just pretentious.

Even Brad commented, 'The beauty of [the perfumes'] success for all these years is both elegantly simple and complex at the same time. That’s what I see being the appeal of this campaign ; it goes beyond the abstract of emotion or beauty to evoke what is timeless, a woman’s spirit.

Guys, it's a perfume.

Okay, so I know it's hard to advertise a perfume. There is not much you can do in terms of selling it without smelling it, so I understand why all perfume ads show glamourous women and a beautiful elegance; it's selling the feeling. And it must be harder to advertise one that has been around for nearly a century, so I see why they changed the spokesperson to a man, and tried to make it different. But there is something missing. I think what it is, is that most people who watch it will probably scoff or say 'huh?' There is always a line you can cross when you're trying to be 'arty', I've crossed that line many times to the point where I've evolved an idea so much that it ends up being so far away from my original point, that no connection is made and I have to end up explaining it to people. 

Ads should be 70% explained, with 30% left for the audience to work out. We don't want an in-your-face explanation, and we don't want to leave feeling baffled; instead we like ads with a little intelligence, ads that recognise that we are intelligent too. I watch this and feel like it's a battle of the minds.

Wednesday, 10 October 2012

Why Twitter is wicked, and why PR needs SEO

"Dinner with the girls" is something I have been participating in since my friends started renting and buying. Long gone are the sporadic drunken weekday meetings filled with risqué conversation. Now it's a long process involving diary checking, rescheduling, and conversations where we talk about babies, mortgages, complain about jobs, complain about the government, complain about money... all part and parcel of entering our late 20's. Once, at one of these dinners, I was talking to my friend about Twitter because does the marketing for a huge, world famous brand. She shrugged, ‘I don’t see the point in Twitter’. Now, this is not the first time I have had to defend Twitter.

Twitter has got a bad rep because of trolls, 'beliebers', mouthy footballers, and other idiots who actually say the word 'hashtag' without knowing what it means. I can understand why some people don’t use it and don’t ‘get it’.

I was explaining the benefits of it and how she could integrate it into her work. Twitter is the perfect place to find out what people think of a brand and it enables you to communicate directly with your customers. It's a free focus group: something I thought was already known and integrated into all marketing companies.

What is it with companies who don’t realise what is good for them and what will benefit them?

I'm mainly thinking of PR agencies' lack of SEO, and vice versa. Many PR agencies don’t understand that Google and social media are essential for their audience outreach. And sure, SEO can work well alone; creating backlinks and getting rankings (oooo rrraankingss) – but most of SEO content is weak and just focuses on keywords, and anyway, who knows if this content is being exposed in the most effective way? This is why PR and SEO would work so well together. SEO could create white hat content; quality, relevant content that is meaty and interesting, and PR would get it out there, creating a network of links that the audience actually want to see, thus the better they will rank! (And I mean ethically rank, not bought rankings)

If you want to get anywhere in your business, you can’t waste time believing that ‘old school’ methods work, you need to wake up to what your audience are doing TODAY. It seems very obvious to me, which is why it frustrates me when people are ignorant to social media and shrug it off as a waste of time. How silly will they feel when they are left behind!