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Showing posts from December, 2014

Celebrating.....me

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As 2014 comes to an end, I thought I'd write a post about some of the things I am proud of this year. Being British, if someone pays me a compliment or congratulates me, I awkwardly mutter thanks and sprint away from them, convinced that they are merely being kind out of pity. One of my (many) New Years Resolutions is to take a moment to soak in my achievements and celebrate them. So, before I decide to not write this (because I am cringing already), here we go.... Pimp My Summer Ball Earlier this year, Lucozade partnered with MTV so we could be more relevant to our target audience of 16-24 year olds. We created 'Pimp My Summer Ball', whereby selected Uni's could compete to get their summer ball pimped out by us. To vote, they just had to tweet #YESPimpMySummerBall plus their Uni name. This competition went above and beyond our expectations and KPI's. It organically trended not only in the UK, but globally within the first 24 hours We ended up with