Friday, 29 July 2011

OK Go - All Is Not Lost

You know when you have the music TV channel on in the background, and suddenly something will come on to make you all silent mid-conversation and be hypnotised for 4 minutes?

Thursday, 28 July 2011


Should I be ashamed that I did a 98 mile round trip (120 if you count getting lost) for this dress?
It's pretty much my dream dress though...

I wonder how many miles a woman would be willing to physically travel to get that dream outfit? Would be interesting to see who has traveled the farthest for that special dress/accessory/shoe or even wedding dress. I bet there are some amusing and crazy stories out there showing just how far a woman will go to look good. This could even be a campaign idea for a clothing retailer, fashion brand or most likely better placed in a bespoke dressmaker/tailor company. 

"You don't need to travel the world for your dream outfit, we have it for you right here."

Monday, 25 July 2011

PlatformLive pitches

On the 13th July I attended the pitches of a 'competition for young creatives' at PlatformLive, backed by NESTA. There were 4 teams, consisting of 2 young people (between 16-21) and each team had support and guidance by a major ad company. The companies involved were BBH, TBWA, Grey and McCann and Erickson.
The teams were given a genuine client brief by aids charity (Red). They were asked to come up with a campaign and plan that could play out across multiple channels to create awareness.

I chose to go very last minute, not just for the promise of canopies and refreshments, but it would give me the chance to see the ideas of a younger, more media savvy generation. A lot of teenagers are massively entrepreneurial; having their own blogs, websites or video channels, and they all know which social networks they can market themselves on successfully. Could they do this for a charity based on the most serious worldwide disease? I wanted to see how they pitch; would they be able to follow through with their ideas so it would be understood after only 1 day of preparing it?

Miles ahead of all of them, was the BBH pitch led by Aaron Shaw and James Rotimi. Their pitch was clear, concise and just a really good idea! They decided that their target market would be people in their teens/20's and wanted to develop their idea via celebrities and social networks.

I remember once on Facebook, some women wrote the name of a colour as their status. As more and more women were writing colours, everyone started asking why. People were talking about it, men confused, and women wanting to get involved too. An e-mail was mass-forwarded on to all women friends, explaining that it was what colour bra you were wearing at the time, and that it was to raise awareness for breast cancer. This was similar to what Aaron and James wanted with their statement - "(I know)". Justin Bieber could tweet "(I know)", Kate Middleton and William could wear badges with the words "(I know)", Lady Gaga could release a song called "(I know)" and so on. It was a simple yet great idea that I could see catching on and becoming widespread if it was well executed.
Deservedly, they won.

It was a great project and I'm always a big supporter of companies that give young creatives a chance to get their foot in the door. The event also reaffirmed my moto: Know your audience, product and your aim, keep it simple and it will grow.

Friday, 22 July 2011

Nostalgia Is So In Right Now (Kiwi ad)

I have been coming across a load of websites lately that focus very much on everyone's past, sharing memories on forums and recreating them.

One in particular, a beautiful blog that shows pictures of a picture from the past in the present. Confused?
Here is my own version

'Dear Photograph,
Before life got in the way, we were inseparable'

There can be so many stories behind a photo that it's hard to not feel nostalgic, and I think it can be an overwhelming feeling that people want to share with others, wether they know them or not. We all love to get out the baby photos and tell old stories about ourselves, but it's the type of self involvement that no one minds because they can relate to it. We all have a past and look back on when our lives were simpler, when we were naive and oblivious to what life had in store for us.

Here is another website where a photographer, Irina Werning, has recreated people's baby photos to a tee with some hilarious and bizarre results:

This is a topic that can be appreciated worldwide and I will be touching upon it soon when I create my ads for Kiwi, a brand of shoe care that has been around for over 100 years. It's a trusted product that has been keeping shoes in good condition for generations, allowing you to fish them out of the closet when they next come into fashion. 

'I saved for a month to buy these....'
'Do you remember what happened at that party when I wore these?!'
'My mum always loved these ones on me....'. 

My aim is to get people to care more about their shoes through the use of Kiwi products, to realise the benefits of looking after them. It's an old product, you don't see many teenagers polishing their platforms, and these days it's quite easy to buy a pair of Primark shoes for a fiver, wear them out and buy a new pair.
Everyone misses certain aspects of the past and, by looking at these websites, it's clear that they want to keep parts of it and bring it along with them into the future. Kiwi can help them do that and that is the message I want to get across.

Thursday, 21 July 2011

Persil ad

During my time at JWT, I managed to spend time with a couple of creatives, mainly Rob Welsh. For practice, he gave me the product Persil, and the tag-line 'Whiteness and Brightness'. After two weeks of me churning out all these tricky ideas and complicated solutions that ultimately needed to be explained, he advised me to keep it simple. Whilst the client would like their ad to be 100% explained, the audience actually prefer ads that do 70% explaining and make you work out the rest for yourself. That, and 'research a product thoroughly, then forget about it', are the best pieces of advice I have received so far.

ANYWAY, here was my final idea for it that I made with stolen photos. Soon I will be taking my own photos and making it look more professional, but this is the gist.

Got the Blues

The effect of 3 new blue Skittles. 
Potential ad campaign?
How blue can you get your tongue?

My TBWA Young Bloods Application

Recently, TBWA had a recruitment programme called Young Bloods, giving all aspiring creatives a chance at a job. All you had to do was fill in a simple application and bring it in on the 7th July, along with anything else that would 'make you stand out'. I found out about this on the 5th, giving me around 36 hours to put something together and prepare.

The brief said that what you bring could be anything, from a poem, a video, or something geeky. Being a self confessed 'geek', loving maps, puzzles and anything where you can learning whilst playing, I came up with the following:

Here was the box:

Inside this box was contents page, along with 5 handmade games

The games were all do to with myself and TBWA. This way, they could learn about me as a person, see the way I think, get involved with the things that I find enjoyable and also see how much I have learnt about them and the company's history.

Here is a simple spot the difference of a photo of me with some of TBWA's brands:

Here is a crossword that I compiled after doing thorough research on the company. It was all about them, but the highlighted letters spelt out 'Hire Laura':

This one was a hidden message, where they had to work out what I was saying by looking at the pictures. 

Unfortunately, I did not get through onto the programme, however it was good experience and good fun. Most importantly, I showed myself that I can be given a brief two days before a deadline (and one wisdom tooth removed) and I can follow through my ideas and make them tangible.