Wednesday, 5 August 2015

Lucozade Energy: Find Your Flow

I won't go on about our new Lucozade Energy 'Find Your Flow' campaign because not only have you most likely seen it around, but you can read about it in many online articles, such as Adweek, where our new ad was hailed Ad Of The Day.

*smug faces all round*

(Click to watch)

Lucozade Energy isn't the heart-racing, sky-diving, Red Bull-twitching kind of energy - it's a more sustainable feeling of energy, The kind you need so that you can get on with all the awesome shit life throws at you. So you can still have a productive day despite the heavy night before. So you can work, play, and still have it in you to iron the shirt you'll wear tomorrow before bed. In a world where people want to be busy, where they want to get the most out of their lives, Lucozade Energy is an ally - enabling this generation of 'strivers' to find their rhythm, and keep it.

"Flow" is that feeling you get when you're doing it all, and you're doing it well.

We have some super exciting stuff to show you from our £14m campaign.

You've most likely spotted out OOH all over London since June to drive awareness of our branding...

This month we have a new burst of contextualised OOH, experiential sampling, PR and Radio ads.

And, of course, a whole host of digital activity - such as keyword-targeted tweets, new website, YouTube pre-rolls and a variety of videos for social that demonstrate flow by showing people doing mundane tasks in awesome, enjoyable ways.

(click to watch)

Maybe I'm a little biased but I really do love this campaign as I feel it not only stands out creatively, but the idea of "flow" is a very unique and strong one. 
Keep an eye out and let me know if you have any feedback - good or bad - about any part of the campaign.