Friday, 29 August 2014

Self-promotional Charity

So, the Ice Bucket challenge. I'm sure we all have our own feelings about it.


In my opinion, this year has been a bit of a charity showcase what with the "no make up" and "cock in a sock" selfies. Social media is a great way of raising awareness, however you have to admit that along with the do-gooding, there is an egotistical, attention-seeking element to it - just like everything else that gets posted on a social media site

This kind of self-promotion charity works so well and is fantastic for raising awareness, but a reported half of Brits who did the Ice Bucket Challenge did not donate to the ALS charity....

this is my surprised face

And now with news coming out that out of $10million raised, only an apparent 14% goes towards the fundraising, everyone is acting shocked like this is BRAND NEW INFORMATION! Come on, every charity has staff, overheads, admin bills - if you have a problem with it (those who actually donate), then why don't you actively find other forms of fundraising where you know all your efforts are 100% going to the people who need it?

Case in point....

Last week I read about this hairdresser, Mark Bustos, who spends his spare time cutting the hair of homeless people for free. A personal effort which directly benefits those he chooses to help, giving them back a sense of pride and self confidence. Here are some images and quotes from his Instagram, where he has started the hashtag #BeAwesomeToSomebody...

My point is, charity doesn't begin and end on Facebook. If you want to make a difference or help a charity then there are plenty of ways to do it, most don't involve you preparing how you'll look on camera.

Massive kudos to those who do it and donate, just don't be shocked when only a small percentage of your efforts are going towards those you've done it for.

If you're still reading..... here's an extra half-related story I wanted to share.

A year ago I read about this amazing campaign that a guy, Greg Karber, set up on his own.

Basically, the CEO of Abercrombie and Fitch stated that he would never create large or XL clothes as he wouldn't want anyone who was overweight or not of a certain caliber to be seen in the clothing. Apparently he refused donating leftover clothes to the homeless.

Greg gathered loads of A&F clothing and started handing it out to homeless people, encouraging the public to do the same and #FitchTheHomeless. Of course this campaign is probably more about sticking it to Abercrombie than clothing the homeless, but it's still an awesome idea.

Watch the video here: