Wednesday, 16 May 2012

M&S Everyday Food ad

I know that M&S is viewed as quite a luxury...from the posh food-porn ads, to the very middle-class home and clothing ads. Their expensive products are just not ideal for the majority of people's weekly shop, losing potential customers to cheaper stores like Tesco and Sainsbury's. As Vince Noir from 'The Mighty Boosh' accurately said, "She shops at Marks for her 'bits'. She doesn't do her main shop there. No one does."

Then comes this 2012 ad:


I already have an emotional connection to M&S, they can do no wrong in my eyes, I have grown up with them in my life. But even I wouldn't have gone there for my everyday items. This ad brings to my attention that they stock some well-priced items. There is beautiful art direction as usual, and they have kept their classy look whilst trying to appeal to a wider market by showing they are 'cheaper'. I'm not sure how effective it will be though, as M&S have a strong reputation that may be hard to shake. I mainly love the fact that, unlike their food-porn ads, they don't focus on any food or make it look particularly appetising, but instead show the remnants of the food. A really different and clever way of advertising.

Tuesday, 15 May 2012

SearchLove

On the 18th and 19th of June this year, SEO company, Distilled, will be hitting The Golden City for one of their infamous 'SearchLove' conferences.

"Search marketing insight conference? Boring", I hear you say. Well, no actually. These conferences have had some serious rave reviews. For example,

'Learnt more in two days than I can implement in two months or even years!'
- Darren Sheffield: Red Mud Media Ltd

'Just take one of the presenter's actionable tips and your conference is paid for. Take the hundreds that were given out and you'll be busy making it rain money for your clients all year.'
- James Piper: SEO Specialist at Vector MediaGroup

So what do these Distilled conferences offer that others don't?

Firstly, they choose the best speakers from around the world, the experts of SEO. The speakers' content is relevant and advanced, no waffling, only the essentials; tips, advice, up to date findings, expert knowledge. Distilled love sharing knowledge and educating people, and this is reflected in their conferences where they give you the tools to take away and implement into your own business. This year they have key speakers from big names such as SEOmoz, SEER and 97th Floor, with sessions on a range of topics such as; advanced link building strategies, integrating social media into you SEO activities, and how to use new web technologies.

Not only does the 2 day conference offer many of these inspiring 45 minute talks, but also site Clinic appointments which is where, before the conference, you can submit your site and enter the problems you're experiencing. An expert SEO consultant will go over this information and then meet you at the conference to give you tips and advice on how to improve and tackle these issues, one on one.

Hailed as 'inspirational' and 'motivating', SearchLove will be of great benefit to you; a chance to learn, network, and send you off with a positive attitude and refreshed confidence in the potential of your business.

Buy your ticket here: http://www.distilled.net/store/t/sl-san-2012/

Tuesday, 1 May 2012

The Power of a Song

Every time this ad comes on, my sister stops what she is doing and is glued to it.
She said, "It's amazing!"
An Internet Explorer ad? Really? I asked her why.
"Because of the song, it's the power of the song".
So, there we go.