Sunday, 30 September 2012

Tique Booty

About a year ago I wrote a post on Tique Booty, my friend's vintage clothing stall, located in Kingston Antiques Market. I decided to rewrite the post because the business has impressively grown since then, accumulating a wider range of more classic, diverse pieces and has earned a devoted following.

Over the past year, Tique Booty has moved twice. First, to Kingly Court on Carnaby Street, where they set up shop in a pop-up shop called 'One Month Only' - they stayed on there far more than one month due to their success. Now, Tique Booty resides on Market Row, Brixton - a far more urban area, which, some would say, is better for their target market.

Tique Booty Launch Party Sept 2012

Tique Booty are passionate about clothing and this shows in their stock; British and American fashion, all from different eras, different cultures and a huge range of styles, not just limited to clothing; but also art work and home furnishings. They are open to pretty much anything, but the only thing they don't compromise on, is quality. "Clothing must be characterised by excellence, maturity, and enduring appeal

The shop itself is achingly cool with it's indoor brick walls and graffiti splattered shutters, and the service is nothing but welcoming. Usually the vintage world can be a bit pretentious, but once you step inside you'll probably be roped in to having a casual beer and a chat with the owner, Richard. Tique Booty's personality is perfectly reflected in their own beautifully designed website; with professional shots of the clothing, trendy videos, and information on the extra services they provide, such as clothing rental, clothing swaps, specific searches, and haberdashery.

Tique Booty has grown incredibly in just a year, just think what could be possible this time next year. My advice may be biased, but it's true; keep an eye out. They are going to be big.

Sunday, 23 September 2012

Getting Rosie Arnold to see my work (and how to get someone to see yours)

This is a post I have been meaning to write since May, because in May I wrote a letter to BBH's Deputy Exec. Creative Director and D&AD president, Rosie Arnold.

I saw a presentation she gave about how there are not enough women in the creative industry, and I found her so inspirational that I was driven to contact her. I did my research and found that we both studied at Central Saint Martins, which was a great starting point, and that a couple of the accounts she works on at BBH are Persil and Axe, two brands that I'd already created my own ads for (see 15ish posts down). A funny obsession of Rosie's is that she collects old, squashed soda cans that she finds; a habit that she has no explanation for, only that she may 'find a use for them some day'. I found this hilarious as I have a similar habit; taking photos of license plates that spell short words. I also have no reason for this obsession, apart from the belief that I will use them one day for something amazingly creative. She is smart, funny, has a successful career, has a family and is actually pretty fit. I was determined to get a reply.

So, with my completed 6-page letter full of images and sketches that began with an enticing first paragraph to draw her in, I posted and emailed copies to her. I found out her PA's e-mail and asked her to make sure Rosie got this letter and let me know when she got it and when she read it. I hounded this poor girl for days. Until the day Rosie got my letter...

 I was amazed and so pleased, as you can imagine. Rosie Arnold read my words and had my crappy drawings in her hands and said she 'REALLY LIKED MY IDEAS'. Holy crap. To cut a long story short, I had a lot of back and forth with her assistant who was unbelievably helpful (shocking to see someone just helping you just to be nice these days), but nothing came of it. We couldn't find a date that suited and then 2 weeks later I got my job so my chance of a meeting became near impossible. I do hope that somewhere down the line in life our paths will cross and I can express how great I think she is and we can laugh about the time I stalked her. Perhaps brainstorm some ads, throw around some ideas in a boardroom, braid each others' hair.... or maybe just absorb her wisdom and advice over a coffee.

The main thing I have learned is that if you want to contact someone of a high position to get them to see you/your work/your CV, then you need to make it personal. No generic e-mail that sends to everyone in your address book. You find out about that person, what they do, what they like, what will get their attention. Make yourself relevant and interesting, and most of all, BOMBARD that person until they notice you.

Saturday, 1 September 2012

Editing website video for FQC Solutions Ltd

Look at these blog posts now coming in thick and fast!

This week I bought the domain and it is sitting there, waiting. What should I put on it? My work history has been...well, colourful... and I have done a bit of everything. But not enough of one thing to make a website out of. I'm guessing my website should be like this blog, only with different pages for my drawings/designs, thoughts and ideas, projects I'm involved in, and videos I've edited.

Speaking of which; I was recently asked to edit a video for a website. The company is FQC Solutions Ltd (Food Quality Compliance), and I was given footage of a presentation given by the Managing Director, David Brown, on 'Quality and Food Safety Management'. The video is designed to go on their website and give potential clients an idea of what kind of advice they can offer to other companies.

It's a simple video, but there is a clear and inspirational message; that FQC Solutions care about your brand and, more importantly, want you to care about it too. Not only that, but they know the industry thoroughly, and know what they are talking about when it comes to the regulations and high standards of food quality and safety.