I love Marmite! (advert, not taste)

Marmite is the most revolting thing known to man, but my God do they know how to advertise.

Yesterday I saw the new End Marmite Neglect ad and I was compelled to write a post about it. Take a look:


Despite thinking Marmite tastes like the devil himself, I cannot fault their long running 'Love it or hate it' campaign. If you have read my previous posts, you'll know I love products that tell it like it is. Accept the fact that not everyone likes you, and you'll be on the right track.

I think I fell in love with this ad when the shaken new recruit sobbed, 'I've never seen one that small before'. This pet rescue-style ad ticks all the boxes, mainly because it is so so British. It reminds me of a dry humour comedy, such as The Office, and I look forward to seeing what happens next. This AdamAndEveDDB campaign will run for 2013 and includes nationwide sampling, outdoor and PR promotions, and social media.

Speaking of social media, don't think Marmite has gone unnoticed by me on Facebook. I am a little jealous of Marmite's PR/creative team as they come out with some brilliant, engaging stuff on social. Here are a few examples which I don't mind sharing seeing as their ad is just so bloody good.









Comments

  1. Unknown7 August 2013 at 09:17

    Really i appreciate the effort you made to share the knowledge.The topic here i found was really effective to the topic which i was researching for a long time.youtube Views

    ReplyDelete
  2. Jessica Brown7 August 2013 at 21:15

    Never seen those pictures before! I have to admit, it was quite a funny ad. I wrote a blog post on it too if you fancy a read :) http://cantshutitup.blogspot.co.uk/2013/08/the-marmite-ad.html

    ReplyDelete

Post a Comment

Popular Posts

Self-promotional Charity

Image
So, the Ice Bucket challenge. I'm sure we all have our own feelings about it. exactly. In my opinion, this year has been a bit of a charity showcase what with the "no make up" and "cock in a sock" selfies. Social media is a great way of raising awareness, however you have to admit that along with the do-gooding, there is an egotistical, attention-seeking element to it - just like everything else that gets posted on a social media site This kind of self-promotion charity works so well and is fantastic for raising awareness, but a reported half of Brits who did the Ice Bucket Challenge did not donate to the ALS charity.... this is my surprised face And now with news coming out that out of $10million raised, only an apparent 14% goes towards the fundraising, everyone is acting shocked like this is BRAND NEW INFORMATION! Come on, every charity has staff, overheads, admin bills - if you have a problem with it (those who actually donate), then why don&
Read more

Disney's top hottest males

Image
If you are new to my blog, I feel I must clarify that this is my first post of this... variety. I usually talk about ads or marketing or amazing things I've done, but a recent conversation about how hot Simba from the Lion King was, sparked a lot of thinking on my part about attractive animated characters. So much so, that I felt compelled to share my conclusions with you. So, in no particular order and subject to change, here goes... 1. Simba - Lion King Quoting my friend from the aforementioned conversation, 'I think it's his hair; it's all messy and sexy.' So, could it be the tousled hair that makes Simba so irresistible? Is it his playful smile? Or perhaps his goal-orientated nature and eagerness to be king? Whatever it is, he is one hot cub. *NB. Simba's hotness is strictly confined to his childhood years. When he walks over that log and sings himself into adulthood he loses all appeal.  2. Prince Eric - The Little Mermaid D
Read more

Facebook Funnies

Image
My last few posts have been pretty text-heavy, so i thought I'd provide some light relief with some photos that are on some of my favourite Facebook groups. I don't really like to join Facebook groups, I find that you're always bombarded with notifications and your newsfeed looks a mess (I like mine to look neat and aesthetically pleasing). Badly Stuffed Animals: Dog shaming: (this is actually a tumblr/website, but just had to share) Embarrassing Nightclub Photo of the Week: I'm a Creative:
Read more