Why has Facebook bought Instagram?

$1 billion?! Why such a huge price tag on such a non-threatening, no revenue app?


Here's an interesting piece on the subject by Molly Wood:  http://www.cbsnews.com/8301-205_162-57411761/facebook-buys-instagram-...but-for-what/


"Facebook bought the thing that is hardest to fake. It bought sincerity." - Paul Ford

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