If you have read my blog, you should know by now that I'd love this kind of stuff

For the past month or so I have been filling out graduate scheme applications which means I have been fidgeting, tossing and turning, asking friends and family weird things, scribbling stuff, staring at the flashing cursor on a blank Word document for hours, drinking lots of tea on my many breaks, and generally hate myself at times but then sometimes I realise how great I can be. From the adgrads blog, I found a role for a marketing company in the midst of all the schemes and fellowships. They too had some tricky think-outside-of-the-box-but-keep-it-relevant questions. Here are several of my answers to the more creative questions:  1.      You are the owner of a broken computer. Persuade us that we want it. (Max 100 words) I don’t know what to do with my broken computer but I cannot let it go. I bought it from a friend 2 years ago who worked at the News of the World. Unknown to him, it has the most unbelievable undisclosed information on th...

A kid eats Petit Filous and successfully sees off bullies with threatening behaviour of his own. Girl sees this, admires him and grasps at his 'muscley' arm with devotion. I'm not a feminist, nor am I so up-tight that I can't see the light humour taken from a serious subject like bullying, but I saw this and it gave me a bad feeling. Kids are so impressionable and if one saw this would he/she think it was acceptable to respond to bad behaviour with more bad behaviour? Would a little kid think something like this would work in real life? I understand the yoghurt provides calcium to make your child grow stronger but surely having the child pick up a lorry would have been more to the point, less of a bad influence, and just as realistic?

And then, for the first time in 15 years, I bought Heinz tomato soup.

I received this brief several weeks ago and thought I'd give it a little shot. I watched all Axe commercials and saw all the scenarios were based around the fact that, if you wear this smell, women will show signs of mental instability and behaviour that would warrant immediate institution. Apparently this is what guys love though, which bodes well for me. The brief was based around obsession, so I thought of things that women are generally go crazy over, ie. fashion, diets, bad boys, babies (none of which I can relate to). I thought of replacing those obsessions with the 'Axe effect'. Example 1: Shoe sale - no women to be seen  Example 2: Pop star concert - no women to be seen The captions next to the Axe bottle are blank. I was thinking of something like ' Where are the women? ', implying that they have all flocked to the men wearing Axe. Alternatively, there could be no Axe bottle, just these situations with no clue to the product, with only...

In the spirit of being pro-active and productive during these harsh times of unemployment, I have joined Single Creatives. Here: http://singlecreatives.com/

Months ago I saw McCann Ericksson in new York were offering a 3 month internship to whoever wrote the best story about this push pin The media requirements were obscurely specific (11 photos, 743 words or less, mp3 of 3 min 39 secs etc) If you won the internship, you'd also have the pin sent to you. I thought WHY NOT? Let's do this. I wanted to tell a story, but not a direct 'this is what happened' story, but one you could interpret for yourself. Something that would give you a general idea of this pin's life. I ordered a box of these pins from the US as I wanted it to be the exact same one. I went around London and took a bunch of touristy photos with the pins such as... I made them into postcards and addressed them to the pin at McCann NYC and wrote messages on the back from the pin's 'friends' and 'family', saying they missed him and hoped to see him soon. They'd all come together to make him little postcards wi...

I saw this ad in the cinema and never would have thought it was for Levi's jeans. I found the cinematography mesmerising and the words inspirational. It was more effective on the big screen but none the less, still moving. This is a great campaign that Levi's are taking global by "beefing up their human capital"and re-branding themselves. They're supporting non-profit organisations and pioneers, working with water.org to deliver sanitation and clean water to people living in poverty. It's about working together to make our lives better for ourselves, taking control of our future. 

My hobby is editing and I have always cut my own videos since I bought my first video camera. By the end of my University course, there was pressure on me to decide what to do with my life, and editing, something I enjoyed and had a talent for, seemed to fit the bill. I worked a lot in TV and post production so that I could eventually become an editor for TV and film. To cut a long story short, (no pun intended), I realised somewhere along the way that editing is not something I want to do as a career, but should remain a hobby. This video is something I did for fun in 2008 as an experiment. Hopefully you have all seen the original film Annie and enjoy my twisted version.

Spotted this ad on holiday for Mcdonald's and their new 'We Do Happy' campaign, which is designed to 're-ignite parents' love for Mcdonald's and remind them of the joy and fun they experienced as a child'.  I am a big fan of interactive installations and like this a lot. And look at those smiles... it worked like a charm.