Desperados Twisted Mission
Last week our PR company gave us some tickets to attend the very mysterious Desperados Twisted Mission; an exclusive event to celebrate their new lime and mint flavour, which involved an Instagram challenge followed by a private Sub Focus gig. It was hard finding out anything about this apart from the fact we had to turn up at 7pm in London's XOYO.
On entering the luminous green bar area which was urbanly decorated with gritty metal cages of Desperado beer, we were handed a wristband, two tokens for a couple of Verdes, and a lanyard with instructions for the mission.
The challenge was simple; to visit 5 bars around the area, take a selfie, and tag it with the hashtag #DVTM. Make it back to the bar in time and you'll get to see Sub Focus.
It was a fun, simple challenge which didn't require too much effort and wasn't too cringe so people would back out. Missions and challenges to win is something I've always wanted to do on social for the brand I work on, however it's sometimes hard to get people off their asses and take part unless the prize at the end of it is awesome and obtainable.
Anyway, after quite a few Verdes (which I have possibly favoured over the original), and a bottle-blowing band who performed a whistling rendition of Nicki Minaj's Starships (i dunno either), we headed downstairs to see Sub Focus in action.
Photos of the mission were projected onto a huge screen at the back of the club as the bass reverberated through the tequila-soaked crowd. All in all a fantastic night and brilliant social media challenge that got everyone in the spirit of the brand.
On entering the luminous green bar area which was urbanly decorated with gritty metal cages of Desperado beer, we were handed a wristband, two tokens for a couple of Verdes, and a lanyard with instructions for the mission.
The challenge was simple; to visit 5 bars around the area, take a selfie, and tag it with the hashtag #DVTM. Make it back to the bar in time and you'll get to see Sub Focus.
It was a fun, simple challenge which didn't require too much effort and wasn't too cringe so people would back out. Missions and challenges to win is something I've always wanted to do on social for the brand I work on, however it's sometimes hard to get people off their asses and take part unless the prize at the end of it is awesome and obtainable.
Anyway, after quite a few Verdes (which I have possibly favoured over the original), and a bottle-blowing band who performed a whistling rendition of Nicki Minaj's Starships (i dunno either), we headed downstairs to see Sub Focus in action.
Photos of the mission were projected onto a huge screen at the back of the club as the bass reverberated through the tequila-soaked crowd. All in all a fantastic night and brilliant social media challenge that got everyone in the spirit of the brand.
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