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Great ad... but for Visa?

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Saw this today on my way home from work... Made me smile. However, if a taxi is driving past you at 35 mph on a crowded street, and the first and only thing you manage to see is the clever running illusion, what would you think it was advertising? In London... In 2012... Only when I looked closer at the photo afterwards, did I see it was for Visa Connections. I assumed it was for the Olympics. Taxi's are a great medium for advertising though and it worked humour-wise, but not sure it associates well with the brand.

For a change...

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Saatchi&Saatchi Scholarship 2012 (Granny Ludlow cont...)

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What started out to be a last minute entry into something I didn't think I'd get, has now turned into me being in the final 49 people out of 3,000 after 3 different briefs. Mental. If you scroll down to my 'Granny Ludlow' post, it will explain all about how I started the Saatchi summer scholarship. Last thing I wrote was that I was given the 3rd brief, which was to recreate an ad which we thought was really good, and to present a case on a bad advert and why we thought it was bad, in 90 seconds. My bad ad I talked about Albion's 'Wonga' ads with the pensioner puppets, and for the good ad I recreated AMV BBDO's 'Heinz' blowing-on-the-soup-in-a-tune ad. Here is my full entry: Today I found out I got into the final 49. There are two more briefs. Not sure what they involve but I'm ready. ps. how ANNOYING is my voice?!!!????

YOU HAVE MY ATTENTION!!

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Bakerloo Line at Waterloo. Brilliant. I'm coming to find you guys.

Buy My Face

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I came across 'Buy My Face' while doing a bit of research at work, looking for interesting and innovative ideas. Two graduates, who have found themselves in thousands of pounds worth of debt, have come up with a great idea to earn it all back. The deal is, that for a year, companies can pay to have their logos painted on the boys faces for a whole day. They have already had big names like Oxfam, British Heart Foundation and Piper's crisps.  Clever! Buy their faces here:  www.buymyface.com

Panda cheese, dying of laughter

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I rarely, rarely laugh out loud at ads. In fact.... have I ever? I have now. A LOT. At a man in a Panda suit.

Back to the drawing board

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Last night I attended a life drawing class purely because I am trying to exercise my inner creativity and do something productively fun with my evenings. It was at the Baby Bathhouse in Stoke Newington, which is this very cool gothic, Victorian inspired bar. The class was held downstairs so we walked through a narrow cobbled walkway and down a steep staircase into a sort of cave, draped with purple velvet and lit with only prayer candles and a naughty red glow from installations in the walls. I felt I was in for a night of debauchery. Materials were provided for this 2 hour long class, and it was only £3! It was very relaxed and no one was there to tell or teach us how to draw, we could just draw however we wanted. I haven't done life drawing in a while and so I had to hold back my giggle when the model stripped off completely and started off with an open leg pose - it was then that I regretted sitting on the floor at the front... Paper, beer and fire - safe combination ...

Beyond the Cover

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Amazing viral campaign for Dermablend, America's number 1 coverage brand, showing just how well it works.  It really surprised me because it was only at the end when I realised it was an ad for coverage make up. 'Go Beyond The Cover' is a great heading to go with the video as it makes it so complicatedly ironic; a man who covered his entire body with tattoos of his insides, has used make up to cover the images of his insides to seem more acceptable on the outside. And, instead of viewing this as a simple make-up ad, the content of the video and the man who was used, can bring some deeper meaning to the subject. Make up can mask all sorts of imperfections and alter the way people view us, but is it better to take people as they are, warts and all, or mask all this - blending in with everyone, not standing out, seeming more "normal"? It is interesting that the video is played backwards. Different from every other make up ad out there, Dermablend are focusing...

Brightest and Best

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For the past couple of weeks I have been an assistant designer on a show, Brightest and Best. My friend from my Central St Martins course, Alison McDowall, is a very talented set and costume designer who is racking up an impressive portfolio of shows. I got to drive around a white transit van which we hired, who we named Tina, to ferry props back and forth from the theatre space whilst honking at sexy ladies. It is a lo/no-budget show so it was mainly what we could beg/borrow/steal. We lifted, painted, stapled, hammered, ate, laughed and decorated. I also filmed and edited. I thought I may as well document my days there and the progress of building the set from a small stage at the back of the Half Moon pub in Herne Hill, to a trendy flat/school/bar. Here is the time lapse: I really enjoyed working on the play, I like projects that have something to show for it at the end. Also, it was cool to go back to my theatre design roots (after abandoning it after gaining my 2:1 at ...

Granny Ludlow

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I saw Saatchi&Saatchi have brought out a summer scholarship. In the brief it said to make someone unknown the next internet celebrity. Typical me, I only saw this yesterday (the 3rd) and the deadline is the 10th. Well I'll give it a shot. I was going to make something up, but then I thought everyone loves a real character. Someone who people can relate to, can warm to, but also entertains them. I decided my Granny Ludlow would be perfect for this. Everyone loves a granny and mine happens to be pretty cool. She is very entertaining, always saying and doing random things, giving advice that is 50 years out of date, and she never shies away from the camera. I built a facebook page, which is how Saatchi will measure your success by the number of 'likes', and whoever gets the most likes gets the position I think... unless there are more parts to the brief. I also bought some facebook ads for the page so hopefully she will spread pretty quickly (I have 6 days!) Here is ...