Beyond the Cover

Amazing viral campaign for Dermablend, America's number 1 coverage brand, showing just how well it works. 


It really surprised me because it was only at the end when I realised it was an ad for coverage make up. 'Go Beyond The Cover' is a great heading to go with the video as it makes it so complicatedly ironic; a man who covered his entire body with tattoos of his insides, has used make up to cover the images of his insides to seem more acceptable on the outside. And, instead of viewing this as a simple make-up ad, the content of the video and the man who was used, can bring some deeper meaning to the subject. Make up can mask all sorts of imperfections and alter the way people view us, but is it better to take people as they are, warts and all, or mask all this - blending in with everyone, not standing out, seeming more "normal"? It is interesting that the video is played backwards. Different from every other make up ad out there, Dermablend are focusing more on taking off the make up, showing that even though you can be covered up, some people aren't meant to be.

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