Great ad... but for Visa?

Saw this today on my way home from work...


Made me smile. However, if a taxi is driving past you at 35 mph on a crowded street, and the first and only thing you manage to see is the clever running illusion, what would you think it was advertising?
In London... In 2012...

Only when I looked closer at the photo afterwards, did I see it was for Visa Connections. I assumed it was for the Olympics.

Taxi's are a great medium for advertising though and it worked humour-wise, but not sure it associates well with the brand.

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