And then, for the first time in 15 years, I bought Heinz tomato soup.

I received this brief several weeks ago and thought I'd give it a little shot. I watched all Axe commercials and saw all the scenarios were based around the fact that, if you wear this smell, women will show signs of mental instability and behaviour that would warrant immediate institution. Apparently this is what guys love though, which bodes well for me. The brief was based around obsession, so I thought of things that women are generally go crazy over, ie. fashion, diets, bad boys, babies (none of which I can relate to). I thought of replacing those obsessions with the 'Axe effect'. Example 1: Shoe sale - no women to be seen  Example 2: Pop star concert - no women to be seen The captions next to the Axe bottle are blank. I was thinking of something like ' Where are the women? ', implying that they have all flocked to the men wearing Axe. Alternatively, there could be no Axe bottle, just these situations with no clue to the product, with only...

In the spirit of being pro-active and productive during these harsh times of unemployment, I have joined Single Creatives. Here: http://singlecreatives.com/

Months ago I saw McCann Ericksson in new York were offering a 3 month internship to whoever wrote the best story about this push pin The media requirements were obscurely specific (11 photos, 743 words or less, mp3 of 3 min 39 secs etc) If you won the internship, you'd also have the pin sent to you. I thought WHY NOT? Let's do this. I wanted to tell a story, but not a direct 'this is what happened' story, but one you could interpret for yourself. Something that would give you a general idea of this pin's life. I ordered a box of these pins from the US as I wanted it to be the exact same one. I went around London and took a bunch of touristy photos with the pins such as... I made them into postcards and addressed them to the pin at McCann NYC and wrote messages on the back from the pin's 'friends' and 'family', saying they missed him and hoped to see him soon. They'd all come together to make him little postcards wi...

I saw this ad in the cinema and never would have thought it was for Levi's jeans. I found the cinematography mesmerising and the words inspirational. It was more effective on the big screen but none the less, still moving. This is a great campaign that Levi's are taking global by "beefing up their human capital"and re-branding themselves. They're supporting non-profit organisations and pioneers, working with water.org to deliver sanitation and clean water to people living in poverty. It's about working together to make our lives better for ourselves, taking control of our future. 

My hobby is editing and I have always cut my own videos since I bought my first video camera. By the end of my University course, there was pressure on me to decide what to do with my life, and editing, something I enjoyed and had a talent for, seemed to fit the bill. I worked a lot in TV and post production so that I could eventually become an editor for TV and film. To cut a long story short, (no pun intended), I realised somewhere along the way that editing is not something I want to do as a career, but should remain a hobby. This video is something I did for fun in 2008 as an experiment. Hopefully you have all seen the original film Annie and enjoy my twisted version.

Spotted this ad on holiday for Mcdonald's and their new 'We Do Happy' campaign, which is designed to 're-ignite parents' love for Mcdonald's and remind them of the joy and fun they experienced as a child'.  I am a big fan of interactive installations and like this a lot. And look at those smiles... it worked like a charm.

Two sites I have ashamedly only just discovered and need to share immediately. How in the hell have I only just found this? Fantastic website called www.postsecret.com  whereby people anonymously send in their secrets on a postcard. I was amazed, not only at the secrets which are, at times, frightening and disturbing, but at how creatively these people have displayed these secrets. Here are some of my favourites: I have actually submitted my own. I'd love to show it, however I'm afraid I'll have to remain anonymous as it's quite the secret. The other website is  www.foundmagazine.com  which is where people send in things they have found in bizarre places. Very very funny!

You know when you have the music TV channel on in the background, and suddenly something will come on to make you all silent mid-conversation and be hypnotised for 4 minutes?

Should I be ashamed that I did a 98 mile round trip (120 if you count getting lost) for this dress? It's pretty much my dream dress though... I wonder how many miles a woman would be willing to physically travel to get that dream outfit ? Would be interesting to see who has traveled the farthest for that special dress/accessory/shoe or even wedding dress. I bet there are some amusing and crazy stories out there showing just how far a woman will go to look good. This could even be a campaign idea for a clothing retailer, fashion brand or most likely better placed in a bespoke dressmaker/tailor company.  "You don't need to travel the world for your dream outfit, we have it for you right here."