GO FORTH!

I saw this ad in the cinema and never would have thought it was for Levi's jeans. I found the cinematography mesmerising and the words inspirational. It was more effective on the big screen but none the less, still moving.


This is a great campaign that Levi's are taking global by "beefing up their human capital"and re-branding themselves. They're supporting non-profit organisations and pioneers, working with water.org to deliver sanitation and clean water to people living in poverty. It's about working together to make our lives better for ourselves, taking control of our future. 

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