Push Pin Story

Months ago I saw McCann Ericksson in new York were offering a 3 month internship to whoever wrote the best story about this push pin


The media requirements were obscurely specific (11 photos, 743 words or less, mp3 of 3 min 39 secs etc)
If you won the internship, you'd also have the pin sent to you. I thought WHY NOT? Let's do this.

I wanted to tell a story, but not a direct 'this is what happened' story, but one you could interpret for yourself. Something that would give you a general idea of this pin's life.

I ordered a box of these pins from the US as I wanted it to be the exact same one. I went around London and took a bunch of touristy photos with the pins such as...



I made them into postcards and addressed them to the pin at McCann NYC and wrote messages on the back from the pin's 'friends' and 'family', saying they missed him and hoped to see him soon. They'd all come together to make him little postcards with a few words on each, which then made a whole sentence when put together. The idea was not really your standard story, but was more about bringing the pin to life, giving it an existence. You could maybe work out he is originally from London, has a good fun home life and is loved.

I lost confidence in my idea and assumed the deadline was over so I admittedly abandoned it because I didn't think it was clever enough to stand out. However, they contacted me and asked if I'd sent anything (amazed that they had remembered me asking for the address months ago), and they said they'd give me until the end of the week so I thought, again, why not? I finished addressing them up and sent them.

Here are the final products.









Comments

Post a Comment

Popular Posts

Self-promotional Charity

Image
So, the Ice Bucket challenge. I'm sure we all have our own feelings about it. exactly. In my opinion, this year has been a bit of a charity showcase what with the "no make up" and "cock in a sock" selfies. Social media is a great way of raising awareness, however you have to admit that along with the do-gooding, there is an egotistical, attention-seeking element to it - just like everything else that gets posted on a social media site This kind of self-promotion charity works so well and is fantastic for raising awareness, but a reported half of Brits who did the Ice Bucket Challenge did not donate to the ALS charity.... this is my surprised face And now with news coming out that out of $10million raised, only an apparent 14% goes towards the fundraising, everyone is acting shocked like this is BRAND NEW INFORMATION! Come on, every charity has staff, overheads, admin bills - if you have a problem with it (those who actually donate), then why don...
Read more

Disney's top hottest males

Image
If you are new to my blog, I feel I must clarify that this is my first post of this... variety. I usually talk about ads or marketing or amazing things I've done, but a recent conversation about how hot Simba from the Lion King was, sparked a lot of thinking on my part about attractive animated characters. So much so, that I felt compelled to share my conclusions with you. So, in no particular order and subject to change, here goes... 1. Simba - Lion King Quoting my friend from the aforementioned conversation, 'I think it's his hair; it's all messy and sexy.' So, could it be the tousled hair that makes Simba so irresistible? Is it his playful smile? Or perhaps his goal-orientated nature and eagerness to be king? Whatever it is, he is one hot cub. *NB. Simba's hotness is strictly confined to his childhood years. When he walks over that log and sings himself into adulthood he loses all appeal.  2. Prince Eric - The Little Mermaid D...
Read more

Facebook Funnies

Image
My last few posts have been pretty text-heavy, so i thought I'd provide some light relief with some photos that are on some of my favourite Facebook groups. I don't really like to join Facebook groups, I find that you're always bombarded with notifications and your newsfeed looks a mess (I like mine to look neat and aesthetically pleasing). Badly Stuffed Animals: Dog shaming: (this is actually a tumblr/website, but just had to share) Embarrassing Nightclub Photo of the Week: I'm a Creative:
Read more