Lloyd's - The first mortgage ad I ever noticed

As a first time buyer, the recent Lloyd's ad really caught my attention. It's the first mortgage-related ad that has ever done that, most probably because it has been obviously targeted to people in their 20's, like me.  Take a look...


So the guy has reached the point where he is fed up with the critical comments, the incessant questions and constant nagging that comes with living with his parents whilst saving to buy. At times I have too felt like this so I can relate to it well (apart from being 31 of course...) You generally feel quite hopeless.


I'm sure most twenty-somethings still living with their parents will be drawn in by this familiar scenario, so the light at the end of the tunnel seems brighter when Lloyd's announce their first-time buyers scheme. Lloyd's make it sound ever so simple, '... I got a nice little place of my own with my own deposit, and some help from my parents.' Well, based on my experience so far, it's not that simple, but it's still a very hopeful ad that makes you feel like someone has your back. "Finally, a bank that understands me!"


At the start of 2013, Lloyd's announced they were committing 6.5bn to helping people get onto the property ladder this year. Their first time buyers scheme means they will lend you a massive 95% of your mortgage, as long as your friend or relative opens a saving accounts that holds 20% of said mortgage. These savings will be tied up for 3 1/2 years during which time they will get a fixed interest rate of 3.5% - that is, of course, unless the borrower fails to pay their mortgage payments, in which case that money will be taken from the account of the overly-trusting friend/parent.
So basically don't do this if you can't rely on your kid to pay their mortgage.


I will be buying a place alone and have worked hard to save as much as possible before that happens. However, I would not be too proud to ask for help if it was offered to me. I will definitely be checking out Lloyd's Lend-a-Hand scheme, plus any other ways that makes this process as painless (on my bank account) as possible.

A great ad that ends nicely and actually makes me want to find out more and act on it.

Comments

Post a Comment

Popular Posts

Self-promotional Charity

Image
So, the Ice Bucket challenge. I'm sure we all have our own feelings about it. exactly. In my opinion, this year has been a bit of a charity showcase what with the "no make up" and "cock in a sock" selfies. Social media is a great way of raising awareness, however you have to admit that along with the do-gooding, there is an egotistical, attention-seeking element to it - just like everything else that gets posted on a social media site This kind of self-promotion charity works so well and is fantastic for raising awareness, but a reported half of Brits who did the Ice Bucket Challenge did not donate to the ALS charity.... this is my surprised face And now with news coming out that out of $10million raised, only an apparent 14% goes towards the fundraising, everyone is acting shocked like this is BRAND NEW INFORMATION! Come on, every charity has staff, overheads, admin bills - if you have a problem with it (those who actually donate), then why don&
Read more

Disney's top hottest males

Image
If you are new to my blog, I feel I must clarify that this is my first post of this... variety. I usually talk about ads or marketing or amazing things I've done, but a recent conversation about how hot Simba from the Lion King was, sparked a lot of thinking on my part about attractive animated characters. So much so, that I felt compelled to share my conclusions with you. So, in no particular order and subject to change, here goes... 1. Simba - Lion King Quoting my friend from the aforementioned conversation, 'I think it's his hair; it's all messy and sexy.' So, could it be the tousled hair that makes Simba so irresistible? Is it his playful smile? Or perhaps his goal-orientated nature and eagerness to be king? Whatever it is, he is one hot cub. *NB. Simba's hotness is strictly confined to his childhood years. When he walks over that log and sings himself into adulthood he loses all appeal.  2. Prince Eric - The Little Mermaid D
Read more

Facebook Funnies

Image
My last few posts have been pretty text-heavy, so i thought I'd provide some light relief with some photos that are on some of my favourite Facebook groups. I don't really like to join Facebook groups, I find that you're always bombarded with notifications and your newsfeed looks a mess (I like mine to look neat and aesthetically pleasing). Badly Stuffed Animals: Dog shaming: (this is actually a tumblr/website, but just had to share) Embarrassing Nightclub Photo of the Week: I'm a Creative:
Read more