I'm sure you have all by now seen or heard of Tesco Mobile's Twitter responses. If you haven't yet, check them out here . Tesco Mobile have been praised and raved about for the past month or so, because of the quick and witty comebacks they send to the internet trolls who mock Tesco's mobile service. It's a great idea. If you have seen the Tesco Mobile adverts , you'll see that they were the first to take the piss out of themselves. When they created the service, they knew that young people would be sending them abuse and calling them shit. So, when creating their social platform, Tesco Mobile knew they had to get someone to respond who could give as good as they got. It makes perfect sense for their brand. You have also probably seen the ' Best Twitter Conversation Ever ', whereby Tesco Mobile, Yorkshire Tea and Jaffa Cakes have humorous banter with each other. Now that other brands have seen this, they want a piece of the action. They want...

As a first time buyer, the recent Lloyd's ad really caught my attention. It's the first mortgage-related ad that has ever done that, most probably because it has been obviously targeted to people in their 20's, like me.  Take a look... So the guy has reached the point where he is fed up with the critical comments, the incessant questions and constant nagging that comes with living with his parents whilst saving to buy. At times I have too felt like this so I can relate to it well (apart from being 31 of course...) You generally feel quite hopeless. I'm sure most twenty-somethings still living with their parents will be drawn in by this familiar scenario, so the light at the end of the tunnel seems brighter when Lloyd's announce their first-time buyers scheme. Lloyd's make it sound ever so simple, '... I got a nice little place of my own with my own deposit, and some help from my parents.' Well, based on my experience so far, it's not that...

What other way to spend a lazy Sunday than channeling that creativity into making a scenic cake! Calorific AND fun - what could be better? However, I free-style recipes and have severe lack of patience. Do you really have to sieve? Do you really  have to wait for the sponge to cool before applying the icing? The aim was this: The reality was this: Didn't bother finishing it. Never baking again.

Last night I went to the Coronet Theatre's A Danse Macabre Ball as the Lichtenshtein comic book Crying Girl. For those who aren't familiar, this is her: And so this is what I looked like. I know there are probably 1000 tutorials on this already but fancied doing my own as I find make up tutorials can be quite annoying for two main reasons. 1) Video bloggers love the sound of their own voice and ramble for an 18 minute clip that could easily be under 5. 2) You are expected to use a range of different sized brushes and palettes of 24 shades from Mac to achieve your look. So, start with your face. Perhaps with an apprehensive expression that shows you hope this goes smoothly. Hair first as always. I pinned back the longer bit of my hair first so it looked like I had short hair, then pinned down the front as colour spray works best on hair that is secure and already in place. (Nightmare to style hair after you have sprayed it) Then get some Snazzaro ...

Last Saturday was my boyfriend's birthday. I wanted to spice up the evening and take him somewhere he would never forget. To naughty underworld for a delicious experience. We made our way to Old Compton St in Soho, and I took him here: A man inside was wearing a tight vest and sporting a bondage mouth gag ball casually around his neck. As I spoke to the man, my boyfriend was shifting a few paces behind me, unaware of what we were about to do or what I had planned. We were taken downstairs and squeezed passed a few sexy looking people in black, until it opened up into an underground cave filled with booze, dinner tables, and very normal looking people. Disco music was blaring out from Prince to Jackson 5, and the bar staff were powering the electric atmosphere by downing shots with punters. This is La Bodega Negra. A mexican restaurant. I won't do a whole review of the food as I am not a food critic, however I had Octopus and Chorizo skewers and my boyfriend...

So my favourite time of the year is quickly approaching... A week long fright-fest filled with masked balls, intricate pumpkin designs, ghost stories, fancy dress and Hocus Pocus on repeat. I would be happy if every Christmas, Easter and birthday was replaced with Halloween. I love it so much you'd think I was American, and it saddens me that many of my friends don't appreciate this holiday. I always try and out-costume myself every year. In 2011, one of my costumes was Frank the Playboy Bunny (see Donnie Darko) And one of my Halloween costumes for 2012 was a Molly Dolly Now this year has to be bigger, better. One, two costumes is not enough. I am already going to The Dance Macabre Halloween Ball at the Coronet London, but I need more! Last year I spent actual Hallow's Eve night on my own watching A Serbian Film, which I have to say was a let down in many respects. This year is all about preparation and here are my inspirations for this year.  Wis...

On my train into work I saw this ad I wonder what anyone's first reaction to this ad would be? I'll tell you mine. The copy and the picture do not go together. If you'd shown me sunshine, then I might think Villa Plus. If I'm looking at this ad, then I do not think Villa Plus. The poor woman is being pelted with balls like she is in some kind of Freudian nightmare, whilst some gigantic luminous satsuma is heading her way. When you read the small print, (if you get that far), you see that the villa's include table tennis. OH RIGHT! The woman actually has SO much opportunity to play table tennis that she can't even handle it and needs, not one, but two paddles to fight off the unlimited supply of balls. This turns the idea of playing table tennis at Villa Plus into a terrifying prospect. My point of this blog post is that first impressions count. I had to read that ad fully to be able to understand it, and I only read it fully because it has been ...

Marmite is the most revolting thing known to man, but my God do they know how to advertise. Yesterday I saw the new End Marmite Neglect ad and I was compelled to write a post about it. Take a look: Despite thinking Marmite tastes like the devil himself, I cannot fault their long running 'Love it or hate it' campaign. If you have read my previous posts, you'll know I love products that tell it like it is. Accept the fact that not everyone likes you, and you'll be on the right track. I think I fell in love with this ad when the shaken new recruit sobbed, 'I've never seen one that small before'. This pet rescue-style ad ticks all the boxes, mainly because it is so so British. It reminds me of a dry humour comedy, such as The Office, and I look forward to seeing what happens next. This AdamAndEveDDB campaign will run for 2013 and includes nationwide sampling, outdoor and PR promotions, and social media. Speaking of social media, don't think Marmit...

I feel like my blog is a boyfriend whom I've cheated on with my job. Now I come crawling back, I almost feel like I don't deserve to write on here anymore. Especially seeing as I've also been cheating on it with Breaking Bad and Netflix's new series, 'Orange Is The New Black' - (check that out by the way if you ever liked Bad Girls). I was going to make a comeback post about the David Beckham Sky Sports ad... Seriously, what is the point in that ad apart from to show that 20 David Beckhams are even more boring than just the one? Instead, I thought I'd share several pieces of memorable and great advice that I picked up whilst meeting new people during the start of my job. These are now the foundations of my social education: 'On social, you're not competing with other brands, you're competing with people's mates' - Facebook ' Don't treat social media like it is in a bubble of no consequence ' - Legal at G...

Since my last post, I: attempted another Buzzfeed post to follow my previous one (it did badly.. deleted it out of shame and don't want to talk about it) turned 27 went to Newquay have been working my arse off It's fun though, working in marketing. Even though I am in social media, I am tight with the brand teams and have learnt a lot about marketing in the wider sense. I feel like everything my marketing friends were talking about before is now all making sense; I understand the lingo. Marketing lingo aka. jargon, has baffled me for years. ROI, insights and analysis, comms... I hadn't the foggiest what it all meant. It was all spoke so quickly and confidently that I was afraid to ask. Afraid that I'd be pulled into a vortex of more words that baffled me, yet left me in awe and amazement. I am now part of the club. I understand the words, the phrases, the shortcuts. And I can happily tell you now; you're not missing out. It's amazing how marketers c...

So a very weird thing happened over the weekend. On Thursday I made my second ever Buzzfeed post. I'd been thinking about it for a while and reckoned some nostalgic photos of things from my grunger days would entertain my pals from school. I created ' 26 Things That Will Remind You Of Being a Grunger' just from a few photos I'd Googled -  a pic of Camden Market, poppers, Bolt jeans and tortured dolls - and published it on Facebook, announcing it was 'dedicated to my peeps from 2001'. I got a few likes, I got a few comments, then I got some shares, then I noticed people were sharing it on random people's walls, then I noticed people were commenting and tagging their friends. Less than 24 hours later, I saw my article had had 24k views. I searched for it on Twitter and saw streams of people talking about it. As it stands, 36 hours since publishing, my article has: 7.7k people have viewed it from Buzzfeed  39k people have viewed it on soc...

It's all began 25 years ago. I was a toddler, mesmerised by a Ginger Rogers and Fred Astaire film. Once I could walk, my family were forced to watch my choreographed dance extravaganzas in the living room (props included), and paid for my Jazz and Modern Dance classes at primary school. Secondary school was time to grow up and be cool. Jazz hands weren't cool. In year 8 I bowed out of dance with a mind blowing finale of Janet Jackon's Rhythm Nation in the assembly room. But the fiery love of dance was still burning bright inside me, only ever to be seen by my bedroom mirror or by drunk people on a nightclub chair. Now, I live my life of movement vicariously through those people on dance shows, especially Got To Dance (Ashley Banjo reow!), and watching dance at the theatre. On Tuesday I went to see 'Some Like It Hip Hop' at the Peacock Theatre. One word: amazing ! This is ZooNation's second incredible production after the very successful 'Into the Hoods...