And then, for the first time in 15 years, I bought Heinz tomato soup.

I received this brief several weeks ago and thought I'd give it a little shot. I watched all Axe commercials and saw all the scenarios were based around the fact that, if you wear this smell, women will show signs of mental instability and behaviour that would warrant immediate institution. Apparently this is what guys love though, which bodes well for me. The brief was based around obsession, so I thought of things that women are generally go crazy over, ie. fashion, diets, bad boys, babies (none of which I can relate to). I thought of replacing those obsessions with the 'Axe effect'. Example 1: Shoe sale - no women to be seen  Example 2: Pop star concert - no women to be seen The captions next to the Axe bottle are blank. I was thinking of something like ' Where are the women? ', implying that they have all flocked to the men wearing Axe. Alternatively, there could be no Axe bottle, just these situations with no clue to the product, with only

In the spirit of being pro-active and productive during these harsh times of unemployment, I have joined Single Creatives. Here: http://singlecreatives.com/

Months ago I saw McCann Ericksson in new York were offering a 3 month internship to whoever wrote the best story about this push pin The media requirements were obscurely specific (11 photos, 743 words or less, mp3 of 3 min 39 secs etc) If you won the internship, you'd also have the pin sent to you. I thought WHY NOT? Let's do this. I wanted to tell a story, but not a direct 'this is what happened' story, but one you could interpret for yourself. Something that would give you a general idea of this pin's life. I ordered a box of these pins from the US as I wanted it to be the exact same one. I went around London and took a bunch of touristy photos with the pins such as... I made them into postcards and addressed them to the pin at McCann NYC and wrote messages on the back from the pin's 'friends' and 'family', saying they missed him and hoped to see him soon. They'd all come together to make him little postcards wi

I saw this ad in the cinema and never would have thought it was for Levi's jeans. I found the cinematography mesmerising and the words inspirational. It was more effective on the big screen but none the less, still moving. This is a great campaign that Levi's are taking global by "beefing up their human capital"and re-branding themselves. They're supporting non-profit organisations and pioneers, working with water.org to deliver sanitation and clean water to people living in poverty. It's about working together to make our lives better for ourselves, taking control of our future.