Posts

Facebook Funnies

Image
My last few posts have been pretty text-heavy, so i thought I'd provide some light relief with some photos that are on some of my favourite Facebook groups. I don't really like to join Facebook groups, I find that you're always bombarded with notifications and your newsfeed looks a mess (I like mine to look neat and aesthetically pleasing). Badly Stuffed Animals: Dog shaming: (this is actually a tumblr/website, but just had to share) Embarrassing Nightclub Photo of the Week: I'm a Creative:

Logo Drawing

Image
Once I got my job in digital marketing, I never thought I'd get the chance to put the old pencil to paper. No sketching, scribbling or designing the old school way. Luckily for me, a company that does the PR for our company wanted a new logo. The owner wanted a hand-drawn design of a jaguar to go with their company's name on the website and business cards. I was more than happy to oblige and I came up with this: I handed it in and they gave it to a graphic designer who touched it up and put it with the logo. The final result has just been shown to me today! I see it has been made quite dramatically different what with the shading and that, but I am still very pleased with the outcome, pleased I got to doodle for the day, and pleased I haven't forgotten how to draw! If you want to check out this brilliant PR company (shameless plug!) go here:  http://www.jaguarpublicrelations.com/

The power of social media - The Coyne's got Craig David to attend their wedding

Image
For my 11th birthday in 1996, I planned to have a Spice Girl's themed party. I was totally and utterly obsessed with them and thought it would be amazing to have them there. I wrote them a very polite letter, asking them to attend, and posted it off to the fan mail address that was at the bottom of their monthly newsletters. I may have been naive, but I whole heartedly believed that they would have read my letter and exploded through my door, doing back flips and flicking peace signs. Now, fast forward 16 years (cripes), and a whole lot has changed thanks to the internet. Kids have the opportunity to be in direct contact with their favourite celebrities, follow their every movement and perhaps even have them write back. This makes me feel sorry for my poor, expectant 10-year-old self. Case in point; my friend's brother and fiance really love Craig David and wanted him to come to their wedding. In pure 21st century social media fashion,  they put a video on YouTube of themse...

Olympic branding to the extremes

Image
A month has passed with no posts written. Apologies, I'm not with it. Before I got my current job, I had already signed up to work at the London Olympics for a couple of weeks so I was kindly allowed to take this time off. I worked at the Wimbledon tennis, waitressing for stuck up, preppy, business people who had paid over a grand for tiny portions of poor quality food. I have been in the waitressing industry on and off since I was 15, but obviously had forgotten the horrid feeling of being treated like a servant; especially when one man held out his glass for me to top up without even looking at or thanking me. I remember thinking, as I was standing behind him with this huge bottle lingering over his head, why have I come back to this? Even for two weeks?! Anyway, when I worked there, I saw the bar was serving something called 'No.1 Fruit Cup' - I thought, "that's odd", and got on with my life. Only much later in my time there did I realise it was actuall...

Olympic Greatness

Image
A shocking amount of time has passed since I last did a blog post. Basically it's because I have a job in digital marketing now and when I come home from work the last thing I want to do is look at another computer screen. However, I always see and do things that I want to tell you about, so the intentions are there! And so I will make a comeback by talking about the Olympics. Well, I'm not going to talk about them, I'll share the BBC's epic Olympic advert... here it is, full length: I saw this a couple of weeks ago and, considering I'm not too fussed about sports and the Olympics, this filled me with excitement and anticipation. The graphics are awesome and, paired with the swelling music, it really captures the tension and importance of the games. I am a changed person and am now really looking forward to watching them and being proud that London is holding them. The million tourists can be overlooked for a couple of weeks...

M&S Everyday Food ad

Image
I know that M&S is viewed as quite a luxury...from the posh food-porn ads, to the very middle-class home and clothing ads. Their expensive products are just not ideal for the majority of people's weekly shop, losing potential customers to cheaper stores like Tesco and Sainsbury's. As Vince Noir from 'The Mighty Boosh' accurately said, " She shops at Marks for her 'bits'. She doesn't do her main shop there. No one does ." Then comes this 2012 ad: I already have an emotional connection to M&S, they can do no wrong in my eyes, I have grown up with them in my life. But even I wouldn't have gone there for my everyday items. This ad brings to my attention that they stock some well-priced items. There is beautiful art direction as usual, and they have kept their classy look whilst trying to appeal to a wider market by showing they are 'cheaper'. I'm not sure how effective it will be though, as M&S have a strong re...

SearchLove

On the 18th and 19th of June this year, SEO company, Distilled, will be hitting The Golden City for one of their infamous 'SearchLove' conferences . "Search marketing insight conference? Boring", I hear you say. Well, no actually. These conferences have had some serious rave reviews. For example, 'Learnt more in two days than I can implement in two months or even years!' - Darren Sheffield: Red Mud Media Ltd ' Just take one of the presenter's actionable tips and your conference is paid for. Take the hundreds that were given out and you'll be busy making it rain money for your clients all year.' - James Piper: SEO Specialist at Vector MediaGroup So what do these Distilled conferences offer that others don't? Firstly, they choose the best speakers from around the world, the experts of SEO. The speakers' content is relevant and advanced, no waffling, only the essentials; tips, advice, up to date findings, expert knowledge. Di...

The Power of a Song

Image
Every time this ad comes on, my sister stops what she is doing and is glued to it. She said, "It's amazing!" An Internet Explorer ad? Really? I asked her why. "Because of the song, it's the power of the song". So, there we go.

The Shit Kids Say

Image
I am a huge fan of Inferno's social media campaign for the NSPCC, 'The Shit Kid's Say'... I have always thought that the way to engage your audience is to be as realistic as possible - with a situation that the public can understand and relate to. Everyone loves the mental things kids say; how they don't make sense and say things wrong. I love how this video starts off drawing you in with humour, and gradually introduces the issues, showing how easy it is to dismiss what a kid is saying or doing just because 'kids say the darnedest things'. I think this will definitely make people more aware of the behaviours of a child and help them clock on to when they think something looks not quite right. I also like that this is only going to be a social media spot and have no other forms of advertising, such as TV. It sounds like a meme, and I'm sure it will start behaving like one when it goes viral, drawing in a different type of audience. Inferno have ...

Diagonal Thinking Test

Image
Not sure what this proves or if it would make someone employ you but... look! I got 'high' marks on both!  Employ me.