The power of social media - The Coyne's got Craig David to attend their wedding

For my 11th birthday in 1996, I planned to have a Spice Girl's themed party. I was totally and utterly obsessed with them and thought it would be amazing to have them there. I wrote them a very polite letter, asking them to attend, and posted it off to the fan mail address that was at the bottom of their monthly newsletters. I may have been naive, but I whole heartedly believed that they would have read my letter and exploded through my door, doing back flips and flicking peace signs.

Now, fast forward 16 years (cripes), and a whole lot has changed thanks to the internet. Kids have the opportunity to be in direct contact with their favourite celebrities, follow their every movement and perhaps even have them write back. This makes me feel sorry for my poor, expectant 10-year-old self.

Case in point; my friend's brother and fiance really love Craig David and wanted him to come to their wedding. In pure 21st century social media fashion, they put a video on YouTube of themselves rapping to the tune of his song, '7 Days', about how they want him at their wedding. Then they started tweeting him on Twitter... #getcraigdavidtoourwedding and got friends to retweet it. The video went viral and Craig David obviously noticed these pleas filling up his Twitter account. He replied saying that he would attend and everyone got really excited. But who actually thought he would? A celeb flying from L.A for free just because he was asked? Not bloody likely.

But, oh wait... shit yeah there he is -


The story of Theo and Lisa's success has since been published in The Daily Mail, The Metro and The Sun, and I assume they will all be best mates for life. (Really resentful towards my parents that I was born a decade too late and never had this chance with the Spice Girls)

In my job I work mainly in the social media sector. Every minute is on Twitter, Facebook, LinkedIn... - my focus is audience outreach, getting peoples attention, and also proving to my parents that what I do IS a proper job and to my friends that Twitter IS useful and effective and is changing the way the world communicates. This is big fat proof of the power of social media, and I still think it is under-estimated and unappreciated by companies.

Get on the Twitter wagon, for God's sake.





Comments

Post a Comment

Popular Posts

Self-promotional Charity

Image
So, the Ice Bucket challenge. I'm sure we all have our own feelings about it. exactly. In my opinion, this year has been a bit of a charity showcase what with the "no make up" and "cock in a sock" selfies. Social media is a great way of raising awareness, however you have to admit that along with the do-gooding, there is an egotistical, attention-seeking element to it - just like everything else that gets posted on a social media site This kind of self-promotion charity works so well and is fantastic for raising awareness, but a reported half of Brits who did the Ice Bucket Challenge did not donate to the ALS charity.... this is my surprised face And now with news coming out that out of $10million raised, only an apparent 14% goes towards the fundraising, everyone is acting shocked like this is BRAND NEW INFORMATION! Come on, every charity has staff, overheads, admin bills - if you have a problem with it (those who actually donate), then why don&
Read more

Disney's top hottest males

Image
If you are new to my blog, I feel I must clarify that this is my first post of this... variety. I usually talk about ads or marketing or amazing things I've done, but a recent conversation about how hot Simba from the Lion King was, sparked a lot of thinking on my part about attractive animated characters. So much so, that I felt compelled to share my conclusions with you. So, in no particular order and subject to change, here goes... 1. Simba - Lion King Quoting my friend from the aforementioned conversation, 'I think it's his hair; it's all messy and sexy.' So, could it be the tousled hair that makes Simba so irresistible? Is it his playful smile? Or perhaps his goal-orientated nature and eagerness to be king? Whatever it is, he is one hot cub. *NB. Simba's hotness is strictly confined to his childhood years. When he walks over that log and sings himself into adulthood he loses all appeal.  2. Prince Eric - The Little Mermaid D
Read more

Facebook Funnies

Image
My last few posts have been pretty text-heavy, so i thought I'd provide some light relief with some photos that are on some of my favourite Facebook groups. I don't really like to join Facebook groups, I find that you're always bombarded with notifications and your newsfeed looks a mess (I like mine to look neat and aesthetically pleasing). Badly Stuffed Animals: Dog shaming: (this is actually a tumblr/website, but just had to share) Embarrassing Nightclub Photo of the Week: I'm a Creative:
Read more