Lidl Surprises
Never before have people cared so much about what they eat, where it's come from, and who they are helping by eating it.
Top chefs campaign for us to not waste food, to buy locally, support your farmers, go free range... which all sounds like a bit too much effort and probably quite pricey.
Shoppers are constantly looking to chow down on the cheap, and it's obvious that it's affecting the grocery market because out of the top UK supermarkets: Tesco, Asda, Morrisons and Sainsbury's, Morrisons was the only one to achieve sales growth in January.
In fact, discounter retailers, such as Aldi and Lidl, are fast becoming the supermarkets of choice and, instead of being seen as 'classless', it's now something to be proud of thanks to their low cost and high quality produce.
Just today I saw Lidl's new 'Little Pub' advert by TBWA, as part of their on going Lidl Surprises campaign. Take a look...
Personally I think this is a brilliant ad; it shows how we assume that great tasting food and drink has to be expensive, when that's not the case. And it's from LIDL?! Well, there goes all our snobby assumptions about that place.
If you go to Twitter, you can see consumers and shoppers getting involved with #LidlSurprises, tweeting and sharing their delicious looking dinners - all fresh, all cheap, all Lidl.
Of course there will always be those who prefer Waitrose and Marks and sparks, but if Lidl and cheaper supermarkets continue producing wholesome, organic produce at a fraction of the price, whilst having the support of top chefs and the ever-growing community of food evangelists, eventually the more expensive shops will need to step up their game.
Top chefs campaign for us to not waste food, to buy locally, support your farmers, go free range... which all sounds like a bit too much effort and probably quite pricey.
Shoppers are constantly looking to chow down on the cheap, and it's obvious that it's affecting the grocery market because out of the top UK supermarkets: Tesco, Asda, Morrisons and Sainsbury's, Morrisons was the only one to achieve sales growth in January.
In fact, discounter retailers, such as Aldi and Lidl, are fast becoming the supermarkets of choice and, instead of being seen as 'classless', it's now something to be proud of thanks to their low cost and high quality produce.
Just today I saw Lidl's new 'Little Pub' advert by TBWA, as part of their on going Lidl Surprises campaign. Take a look...
 |
| (Click to watch) |
Personally I think this is a brilliant ad; it shows how we assume that great tasting food and drink has to be expensive, when that's not the case. And it's from LIDL?! Well, there goes all our snobby assumptions about that place.
If you go to Twitter, you can see consumers and shoppers getting involved with #LidlSurprises, tweeting and sharing their delicious looking dinners - all fresh, all cheap, all Lidl.
 |
| £40!! |
Of course there will always be those who prefer Waitrose and Marks and sparks, but if Lidl and cheaper supermarkets continue producing wholesome, organic produce at a fraction of the price, whilst having the support of top chefs and the ever-growing community of food evangelists, eventually the more expensive shops will need to step up their game.
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