Celebrating.....me

As 2014 comes to an end, I thought I'd write a post about some of the things I am proud of this year.

Being British, if someone pays me a compliment or congratulates me, I awkwardly mutter thanks and sprint away from them, convinced that they are merely being kind out of pity.

One of my (many) New Years Resolutions is to take a moment to soak in my achievements and celebrate them. So, before I decide to not write this (because I am cringing already), here we go....


 Pimp My Summer Ball


Earlier this year, Lucozade partnered with MTV so we could be more relevant to our target audience of 16-24 year olds. We created 'Pimp My Summer Ball', whereby selected Uni's could compete to get their summer ball pimped out by us. To vote, they just had to tweet #YESPimpMySummerBall plus their Uni name. This competition went above and beyond our expectations and KPI's.

  • It organically trended not only in the UK, but globally within the first 24 hours
  • We ended up with 7 million votes
  • Students created hundreds of hilarious memes showing their competitiveness
  • Celebrities got involved too







Ending with an amazing, celebrity-filled, pimped out summer ball at Teesside



Marketing Week

Thanks to one of our agencies, I had the chance to answer some questions for 'Marketing Week' magazine.

It was a high point in my year that I was able to talk about the benefits of social media to the biggest publication in my field of work.

I was featured in an article called The Social Experiment which had the subheading - 'Brands are learning that social media is not just a free marketing channel, but requires a content plan and nimble processes to take advantage of the constantly changing platforms'. 

I got a big quote

 Will always regret saying 'content' twice

Lad Bible

So if you work in social media and your target audience is 16-24 year olds, getting your post featured on The Lad Bible is somewhat of a big deal.

A few months ago I found out that Coca-Cola were going to release more bottles with more names on them. Their campaign is incredible and has worked so well, however we know that Coke can't put everyone's name on a bottle, so inevitably some people are going to be left out. 

I wanted to:
a) show off our litre range
b) show that we don't name bottles and exclude people
c) be an asshole



Thousands of likes and shares on Twitter and Facebook resulted in this



I feel this is a symbol of achievement because knowing your audience is so important. 
When I started my role, the brand was struggling to engage 16-24's on social. After months of experimenting and learnings, we have taken that forward to plan and create content which we now know is really engaging and relevant for our audience. 


America Road Trip

Taking the time to celebrate personal goals as well as professional, I am pleased to say I took life by the balls and booked a trek with strangers to drive and camp from New Jersey to Miami.

It was something I had been wanting to do for years but always found an excuse to push it back. I'm so glad I went, it was an incredible experience and I recommend it to everyone.




Buying my own flat

This may be a little premature, but I am a mere signature away from closing the deal on my very first flat.

I have saved ruthlessly for the past 3 years to save up enough for a property of my own - so I think that's probably something to be proud of, despite that fact I'll have no money left to fill it with furniture.

When I invite someone round for a cup of tea

AND FINALLY....

Saving the utter best for last, my absolute proudest moment was going on the Coronation Street tour with my sister and doing THIS.




Comments

Post a Comment

Popular Posts

Self-promotional Charity

Image
So, the Ice Bucket challenge. I'm sure we all have our own feelings about it. exactly. In my opinion, this year has been a bit of a charity showcase what with the "no make up" and "cock in a sock" selfies. Social media is a great way of raising awareness, however you have to admit that along with the do-gooding, there is an egotistical, attention-seeking element to it - just like everything else that gets posted on a social media site This kind of self-promotion charity works so well and is fantastic for raising awareness, but a reported half of Brits who did the Ice Bucket Challenge did not donate to the ALS charity.... this is my surprised face And now with news coming out that out of $10million raised, only an apparent 14% goes towards the fundraising, everyone is acting shocked like this is BRAND NEW INFORMATION! Come on, every charity has staff, overheads, admin bills - if you have a problem with it (those who actually donate), then why don...
Read more

Disney's top hottest males

Image
If you are new to my blog, I feel I must clarify that this is my first post of this... variety. I usually talk about ads or marketing or amazing things I've done, but a recent conversation about how hot Simba from the Lion King was, sparked a lot of thinking on my part about attractive animated characters. So much so, that I felt compelled to share my conclusions with you. So, in no particular order and subject to change, here goes... 1. Simba - Lion King Quoting my friend from the aforementioned conversation, 'I think it's his hair; it's all messy and sexy.' So, could it be the tousled hair that makes Simba so irresistible? Is it his playful smile? Or perhaps his goal-orientated nature and eagerness to be king? Whatever it is, he is one hot cub. *NB. Simba's hotness is strictly confined to his childhood years. When he walks over that log and sings himself into adulthood he loses all appeal.  2. Prince Eric - The Little Mermaid D...
Read more

Facebook Funnies

Image
My last few posts have been pretty text-heavy, so i thought I'd provide some light relief with some photos that are on some of my favourite Facebook groups. I don't really like to join Facebook groups, I find that you're always bombarded with notifications and your newsfeed looks a mess (I like mine to look neat and aesthetically pleasing). Badly Stuffed Animals: Dog shaming: (this is actually a tumblr/website, but just had to share) Embarrassing Nightclub Photo of the Week: I'm a Creative:
Read more