HALLOWEEN, aka the best time of the year, is right around the corner. I am squealing like a butchered pig at the thought of watching terrifying films, eating spider shaped sweets and carving spooktacular pumpkins - all whilst in fancy dress! Is there anything better? I think not. Me, my future hubby and the kids on Halloween I have a love of All Hallow's Eve and advertising, so you can imagine my excitement when brands start to incorporate the holiday into their marketing campaigns. Last year, Tide and Oreo both did these creative Vines which were fun 7 second videos recreating scenes from The Shining (click on the hyperlinks to view). This film seems to be the cult horror classic of choice, even this year with Ikea in Singapore. Take a look - I bloody love it I love how relevant the advert is, not only to Halloween, but that they've chosen a scene from a film that works so well in their own environment - The Shining really wouldn't have loo

hi ME AGAIN, So we have yet another charity awareness social campaign designed for female narcissists. This time it's taking a selfie the moment you wake up and then posting it online with the hastag   # WakeUpCall. So far it's mainly celebrities taking part, however I'm sure this will spread quicker than ebola and you'll soon see suspiciously flawlesss pics of that Facebook friend you know full well is a right munter. Jemima Kahn started the trend that asks people to post a selfie and then donate $8 to child right's charity, UNICEF. The selfies aim to serve as a "wake up call" that alerts people of the child refugees in Syria. Nice idea, ruined by vanity. Wish I woke up with a naturally filtered face like Paris',..... Generally, I believe you can never do a non-self-gratifying wake up selfie for two reasons: 1. Either your photo will be contrived and designed to show everyone how "amazing" you look when you wake up,

So I pretty much just got back from my holiday in US which was incredible. I hopped in a people carrier with random strangers and we road tripped it from Newark to Miami, via DC, Tennessee and the Deep South. the gang One day in Panama City Beach it was raining so we went to see a movie, and one of the pre-show ads really caught my attention. It was for Spotify and the tagline was ' You have the story, we have the song '. The ad shows Jason telling us about when he got fired from his job and handled it like a rockstar thanks to Whitesnake's 'Here I Go Again'. Check it out:  You'll see at the end of the ad is the hashtag #ThatSongWhen . This is just the beginning of Spotify's new campaign which encourages viewers to share their memories where music played a pivotal role.  The aim is that this will drive conversation, evoke emotion, and thus result in people signing up to Spotify over other more popular US music streaming platforms such