PS WHY?
Four days ago, YouTube saw the release of PSY's new single, 'Gentlemen'.
Much like 'Gangnam Style', it has a simple beat, a simple computerised tune, and lyrics that no one understands. I watched this for the first time and wasn't very impressed, yet found myself clicking the replay..?! What do you think?
You kind of want to listen to it again right? It's like you have been hypnotised by the repetitive electronic beat. Like you want to mumble more of the verse just to get to the four words of chorus you actually know. Like you wanna swing your ponytail and casually thrust your hips to the beat like a gentleman.
'Gangnam Style' was the first video on YouTube to reach a billion views and, with 'Gentlemen' reaching 122,175,143 views after a mere four days, I have no doubt that it is well on it's way to beating that record. But why? Why is it that the songwriters who sit for days, weeks, years, creating harmonies and melodies with lyrics that are taken from real life experience, get shot down and over taken by Asian pop drivel that is created on a computer?
I came to the highly analytical and scientific conclusion that the answer is most likely to be... 'fun'. You don't have to remember the words, you don't have to be cool and you don't have to dance well. When PSY comes on, it gives you license to act like a complete twat on the dancefloor. Fancy galloping like a horse around the bar? Thrusting your pelvis at your work party? Throwing your legs out like a maniac with your parents? Anything is possible. No one judges you because everyone is doing exactly the same.
So yes, he may be a musical embarrassment, but PSY lets us release our inner Napoleon Dynamite - something I think that we should have been doing years ago.
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