Silly Stuff. It Matters.


I saw an ad this weekend for Three mobile network which I thought to write a blog post on because I love it – turns out it is trending on Twitter today under #DancePonyDance, so I’m obviously not the only one.

Take a look at the pony dancing to a bit of Fleetwood Mac –


I like it purely because of the simplicity of it and that it isn’t OTT. Ads often try so hard to push the humor or the entertainment onto the viewer. This ad is relaxed, unassuming… letting us sit back and just be amused by it. The tagline: ‘Silly Stuff. It matters’, sums it up perfectly. Where would we be without the clips and videos that go viral over the Internet? The boy on dentist medication, the Asian kids singing to Backstreet Boys, the drunk man in the convenience store or the kitten riding onthe turtle… they add something. Making us laugh, share, discuss… it makes you appreciate the wonders and randomness of the Internet so much more.

Three have noted that the majority of active mobile Internet users are those who watch virals, memes and the rest. They have recognized what their users like to do, what draws them in, and then used it in their ad. Now I am off to watch it again, mainly for the joy of the Michael Jackson-esque hoof stand after the tractor goes past.
http://lcripps.blogspot.com dance pony dance

Location: London, UK

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