Nostalgia Is So In Right Now (Kiwi ad)

I have been coming across a load of websites lately that focus very much on everyone's past, sharing memories on forums and recreating them.

One in particular, a beautiful blog that shows pictures of a picture from the past in the present. Confused?
www.dearphotograph.com
Here is my own version

'Dear Photograph,

Before life got in the way, we were inseparable'

There can be so many stories behind a photo that it's hard to not feel nostalgic, and I think it can be an overwhelming feeling that people want to share with others, wether they know them or not. We all love to get out the baby photos and tell old stories about ourselves, but it's the type of self involvement that no one minds because they can relate to it. We all have a past and look back on when our lives were simpler, when we were naive and oblivious to what life had in store for us.

Here is another website where a photographer, Irina Werning, has recreated people's baby photos to a tee with some hilarious and bizarre results:

www.irinawerning/back-to-the-fut/back-to-the-future

This is a topic that can be appreciated worldwide and I will be touching upon it soon when I create my ads for Kiwi, a brand of shoe care that has been around for over 100 years. It's a trusted product that has been keeping shoes in good condition for generations, allowing you to fish them out of the closet when they next come into fashion. 

'I saved for a month to buy these....'

'Do you remember what happened at that party when I wore these?!'

'My mum always loved these ones on me....'. 

My aim is to get people to care more about their shoes through the use of Kiwi products, to realise the benefits of looking after them. It's an old product, you don't see many teenagers polishing their platforms, and these days it's quite easy to buy a pair of Primark shoes for a fiver, wear them out and buy a new pair.

Everyone misses certain aspects of the past and, by looking at these websites, it's clear that they want to keep parts of it and bring it along with them into the future. Kiwi can help them do that and that is the message I want to get across.