You know when you have the music TV channel on in the background, and suddenly something will come on to make you all silent mid-conversation and be hypnotised for 4 minutes?

Should I be ashamed that I did a 98 mile round trip (120 if you count getting lost) for this dress? It's pretty much my dream dress though... I wonder how many miles a woman would be willing to physically travel to get that dream outfit ? Would be interesting to see who has traveled the farthest for that special dress/accessory/shoe or even wedding dress. I bet there are some amusing and crazy stories out there showing just how far a woman will go to look good. This could even be a campaign idea for a clothing retailer, fashion brand or most likely better placed in a bespoke dressmaker/tailor company.  "You don't need to travel the world for your dream outfit, we have it for you right here."

On the 13th July I attended the pitches of a 'competition for young creatives' at PlatformLive, backed by NESTA. There were 4 teams, consisting of 2 young people (between 16-21) and each team had support and guidance by a major ad company. The companies involved were BBH, TBWA, Grey and McCann and Erickson. The teams were given a genuine client brief by aids charity (Red). They were asked to come up with a campaign and plan that could play out across multiple channels to create awareness. I chose to go very last minute, not just for the promise of canopies and refreshments, but it would give me the chance to see the ideas of a younger, more media savvy generation. A lot of teenagers are massively entrepreneurial; having their own blogs, websites or video channels, and they all know which social networks they can market themselves on successfully. Could they do this for a charity based on the most serious worldwide disease? I wanted to see how they pitch; would they be ab

I have been coming across a load of websites lately that focus very much on everyone's past, sharing memories on forums and recreating them. One in particular, a beautiful blog that shows pictures of a picture from the past in the present. Confused? www.dearphotograph.com Here is my own version 'Dear Photograph, Before life got in the way, we were inseparable' There can be so many stories behind a photo that it's hard to not feel nostalgic, and I think it can be an overwhelming feeling that people want to share with others, wether they know them or not. We all love to get out the baby photos and tell old stories about ourselves, but it's the type of self involvement that no one minds because they can relate to it. We all have a past and look back on when our lives were simpler, when we were naive and oblivious to what life had in store for us. Here is another website where a photographer, Irina Werning, has recreated people's baby photo

During my time at JWT, I managed to spend time with a couple of creatives, mainly Rob Welsh. For practice, he gave me the product Persil, and the tag-line 'Whiteness and Brightness'. After two weeks of me churning out all these tricky ideas and complicated solutions that ultimately needed to be explained, he advised me to keep it simple. Whilst the client would like their ad to be 100% explained, the audience actually prefer ads that do 70% explaining and make you work out the rest for yourself. That, and 'research a product thoroughly, then forget about it', are the best pieces of advice I have received so far. ANYWAY, here was my final idea for it that I made with stolen photos. Soon I will be taking my own photos and making it look more professional, but this is the gist.

The effect of 3 new blue Skittles.  Potential ad campaign? How blue can you get your tongue?

Recently, TBWA had a recruitment programme called Young Bloods, giving all aspiring creatives a chance at a job. All you had to do was fill in a simple application and bring it in on the 7th July, along with anything else that would 'make you stand out'. I found out about this on the 5th, giving me around 36 hours to put something together and prepare. The brief said that what you bring could be anything, from a poem, a video, or something geeky. Being a self confessed 'geek', loving maps, puzzles and anything where you can learning whilst playing, I came up with the following: Here was the box: Inside this box was contents page, along with 5 handmade games The games were all do to with myself and TBWA. This way, they could learn about me as a person, see the way I think, get involved with the things that I find enjoyable and also see how much I have learnt about them and the company's history. Here is a simple spot the difference of a photo of