A month has passed with no posts written. Apologies, I'm not with it. Before I got my current job, I had already signed up to work at the London Olympics for a couple of weeks so I was kindly allowed to take this time off. I worked at the Wimbledon tennis, waitressing for stuck up, preppy, business people who had paid over a grand for tiny portions of poor quality food. I have been in the waitressing industry on and off since I was 15, but obviously had forgotten the horrid feeling of being treated like a servant; especially when one man held out his glass for me to top up without even looking at or thanking me. I remember thinking, as I was standing behind him with this huge bottle lingering over his head, why have I come back to this? Even for two weeks?! Anyway, when I worked there, I saw the bar was serving something called 'No.1 Fruit Cup' - I thought, "that's odd", and got on with my life. Only much later in my time there did I realise it was actuall...

A shocking amount of time has passed since I last did a blog post. Basically it's because I have a job in digital marketing now and when I come home from work the last thing I want to do is look at another computer screen. However, I always see and do things that I want to tell you about, so the intentions are there! And so I will make a comeback by talking about the Olympics. Well, I'm not going to talk about them, I'll share the BBC's epic Olympic advert... here it is, full length: I saw this a couple of weeks ago and, considering I'm not too fussed about sports and the Olympics, this filled me with excitement and anticipation. The graphics are awesome and, paired with the swelling music, it really captures the tension and importance of the games. I am a changed person and am now really looking forward to watching them and being proud that London is holding them. The million tourists can be overlooked for a couple of weeks...

I know that M&S is viewed as quite a luxury...from the posh food-porn ads, to the very middle-class home and clothing ads. Their expensive products are just not ideal for the majority of people's weekly shop, losing potential customers to cheaper stores like Tesco and Sainsbury's. As Vince Noir from 'The Mighty Boosh' accurately said, " She shops at Marks for her 'bits'. She doesn't do her main shop there. No one does ." Then comes this 2012 ad: I already have an emotional connection to M&S, they can do no wrong in my eyes, I have grown up with them in my life. But even I wouldn't have gone there for my everyday items. This ad brings to my attention that they stock some well-priced items. There is beautiful art direction as usual, and they have kept their classy look whilst trying to appeal to a wider market by showing they are 'cheaper'. I'm not sure how effective it will be though, as M&S have a strong re...

On the 18th and 19th of June this year, SEO company, Distilled, will be hitting The Golden City for one of their infamous 'SearchLove' conferences . "Search marketing insight conference? Boring", I hear you say. Well, no actually. These conferences have had some serious rave reviews. For example, 'Learnt more in two days than I can implement in two months or even years!' - Darren Sheffield: Red Mud Media Ltd ' Just take one of the presenter's actionable tips and your conference is paid for. Take the hundreds that were given out and you'll be busy making it rain money for your clients all year.' - James Piper: SEO Specialist at Vector MediaGroup So what do these Distilled conferences offer that others don't? Firstly, they choose the best speakers from around the world, the experts of SEO. The speakers' content is relevant and advanced, no waffling, only the essentials; tips, advice, up to date findings, expert knowledge. Di...

Every time this ad comes on, my sister stops what she is doing and is glued to it. She said, "It's amazing!" An Internet Explorer ad? Really? I asked her why. "Because of the song, it's the power of the song". So, there we go.

I am a huge fan of Inferno's social media campaign for the NSPCC, 'The Shit Kid's Say'... I have always thought that the way to engage your audience is to be as realistic as possible - with a situation that the public can understand and relate to. Everyone loves the mental things kids say; how they don't make sense and say things wrong. I love how this video starts off drawing you in with humour, and gradually introduces the issues, showing how easy it is to dismiss what a kid is saying or doing just because 'kids say the darnedest things'. I think this will definitely make people more aware of the behaviours of a child and help them clock on to when they think something looks not quite right. I also like that this is only going to be a social media spot and have no other forms of advertising, such as TV. It sounds like a meme, and I'm sure it will start behaving like one when it goes viral, drawing in a different type of audience. Inferno have ...

Not sure what this proves or if it would make someone employ you but... look! I got 'high' marks on both!  Employ me.

Guess what it is? That's right! Ray-Ban sunglasses!  It's boring when you've asked what you want for your birthday or Christmas, so you know what to expect. Where is the element of surprise?! It's here, in the wrapping. My new, unpaid, one employee business, (or actually it's just a thing I sometimes do), is to wrap presents in weird and wonderful ways so it creates joy, laughter, and weird looks from strangers.

A couple of weeks ago I worked at The Good Agency . I spent one week with Business Development and one in Creative. The whole experience was interesting, but I'm definitely not meant for business. I loved working with the creatives; writing radio ads, learning InDesign and being involved in creative meetings, speaking up and having my opinion counted. The whole experience rubbed off on me more than I thought, but not in terms of advertising. Instead, it made me aware of how many charities there are, how many of them do such amazing, selfless work and how much suffering there really is. I ran Race for Life last year and Sport Relief the year before that, but this has inspired me to keep doing more, for different charities. Anyway, I also discovered this website www.osocio.org  which really is " The best of non-profit advertising and marketing for social causes" - very cool and interesting.

$1 billion?! Why such a huge price tag on such a non-threatening, no revenue app? Here's an interesting piece on the subject by Molly Wood:   http://www.cbsnews.com/8301-205_162-57411761/facebook-buys-instagram-...but-for-what/ "Facebook bought the thing that is hardest to fake. It bought sincerity." - Paul Ford