Holy shit guys, I'm not even sure how it's been over a year since my last post. Luckily for you, I'm back with some porn - yaaaay (a cheap ploy to get you back but hey I know what works) sorry, this will be SFW Last week I met a guy and we were talking about advertising and marketing, which was so great because most people I meet don't care. (sad for me) I often forget that my friends don't absorb or remember ads like I do. I'm critiquing the tag line, the creative, the call to action; "is it clear?", "Is the brand coming through??", "Is this aligned with other aspects of their campaign????!!!!!!" I mean, it's exhausting. Most people who see this Oasis ad wouldn't think twice about it, whereas I am in some kind of emotional turmoil. It's just very uninspired. Where can this idea of shrugging off advertising as a waste of time really go beyond here? In 4 years time when this campaign has gotten tir