Some people get highly emotional around, what I believe to be, trivial things such as Uber changing their logo, Brangelina breaking up, or in this case, programmes moving to other channels. This is why Great British Bake Off's new trailer ad has been met with some mixed reviews; because passionate BBC-apostles are outraged that the show will be on Channel 4 and not feature the beloved Mary Berry, Mel nor Sue. But I LOVE IT. Click to Watch I'm not usually into twee, overly cute or British things, but this ad has just enough edge to win me over..... A doughnut vomiting jam on a tart? Love it. Haunted? This is literally a dream for me. Here are some fun facts about this ad: - This is the first time an entire ad has animated out of baked goods. - 335 baked character were created for the ad - 500 eggs were used - 28kg of sugar - 50kg of flour A nice short and sweet post from me tonight, because really just an opportunity to show off ON

As Britney Spears once sang;  "There's only two types of people in the world; the ones that entertain, and the ones that observe" It's not often I start a post quoting such a highly reputable source, yet she brings up an interesting point. It is quite common for people to assume one of two personality roles: The creative person or the logical person. Either you are artistic or you are scientific... A dreamer or grounded... Right-brained or left-brained. Here is a humorously awful pic which demonstrates what it's like to be right and left-brained. Basically you are either grey and boring, or you are kooky and potentially unhinged. AKA: The Geek in IT vs. the Twat in Marketing Now, I'm not 100% sure, but I think, I THINK , I have a rep for being right-brained. Here are the comments I received from my colleagues when asked what my strengths were... but guys, I have so much more to give Most of the time in my job, I

If you're a woman and you've used dating apps such as Tinder, you'll know that dating in 2017 has gotten weird. Tinder is not for the faint-hearted. Most heterosexual women who've attempted it, have most likely experienced one of the following from a guy: - a horrific pick up line - an unrequested penis pic - a hostile response when rejected Luckily for me I've experienced all three. What a time to be alive. Tinder is now probably best known as the app if you want something quick and easy. According to a study last year, a third of men said they "casually like most profiles", treating it like a game; seeing who they match with for a quick ego boost with no intention of following it up. Whereas 93% of women said they only match with guys who they are actually attracted to and want to date. So in summary, dating apps were looking pretty bleak for women; leaving them with low confidence, feeling harassed or unfulfilled. In 2013

Just a quick one from me tonight. Every year, The Grocer releases the Top 100 socially savvy brands , and I'm pleased to say that Lucozade Energy UK was ranked high at #16, pipping big global brands such as Doritos (#17), Cadburys (#46) and Coca-Cola (#67) to the post. Ranked by brands' content engagement rates across both Facebook & Twitter. Brands that may have smaller followings are outstripping the performance of their large global competitors because they’re keeping content localised and contextual. To quote Doyle from The Social Retail agency  “They’re connecting with their fans in a true and very honest way”. We don't have a massive following on social compared to some of our global competitors, however we are big on contextual messaging and targeting; understanding our audience, creating content bespoke for them, and being relevant to them at the right time, with a relatable message.  A unsurprising learning from the list; brands are now using

Holy shit guys, I'm not even sure how it's been over a year since my last post. Luckily for you, I'm back with some porn - yaaaay (a cheap ploy to get you back but hey I know what works) sorry, this will be SFW Last week I met a guy and we were talking about advertising and marketing, which was so great because most people I meet don't care. (sad for me) I often forget that my friends don't absorb or remember ads like I do. I'm critiquing the tag line, the creative, the call to action; "is it clear?", "Is the brand coming through??", "Is this aligned with other aspects of their campaign????!!!!!!" I mean, it's exhausting. Most people who see this Oasis ad wouldn't think twice about it, whereas I am in some kind of emotional turmoil. It's just very uninspired. Where can this idea of shrugging off advertising as a waste of time really go beyond here? In 4 years time when this campaign has gotten tir