I'm sure not many people knew what an algorithm was before Easter weekend, but thanks to everyone losing their shit on Instagram, the word is now pretty mainstream. In case you have no idea what I'm talking about, last week there were whispers in the wind that Instagram were changing the format of news feeds. So instead of seeing all posts of everyone you follow in the order they posted them, we will only see posts from people we view most/interact with most, or brands who have paid for the pleasure. Celebrities and influencers had a meltdown, frantically telling people to turn on notifications so they wouldn't miss out on their posts. In some ways, this is good. No longer will you see 12 consecutive photos of Susan's "night out with the gals" which prove that she cannot: a) work a camera, and b) grasp the concept of art direction.. (It's quality Susan, not quantity.) But in many ways, this is bad. I like waking up in the morning and scrolling do