This post can go one of two ways. 1. I can delve into the complexities of targeted ads; educating you all on the history of how marketers used to target their audiences, and then blowing your mind with some impressive, yet scary, facts about how advanced and "Big Brother" it's all become. How we can now target by age, gender, ethnicity, location, job, interests, hobbies, relationship status, political views, income, mobile behaviours, shopping habits, words you hashtag, etc.... 2. Or I can just tell you about the new Spotify targeting feature. Well seeing as yesterday's gin is still sloshing around inside my suffering body, slowly being absorbed by the remnants of a McDonalds Big Tasty, I'll go with the latter. Not sure why I used cutlery. We all enjoy a good Spotify playlist until those annoying, repetitive ads come on. Someone shouting at you to buy something shit. Who cares? So now Spotify have created a new feature for all the savvy marketers ou