YES Moment
Today was the day that my team, Lucozade Energy, released their brand new advert. "When the energy flows, and everything clicks… there's a word for it…. YES" The advert is for our YES Moment campaign which celebrates, inspires and creates YES moments. A YES moment is basically when you're with your mates, having the greatest, most memorable time - you're lost in the moment and you never want it to end. A moment of spontaneity or madness; a moment you will never forget. Being part of the marketing team and working on this campaign, I am heading up the social side of it; promoting #YESMoment on Twitter and spreading this message online. 2014 is set to be a really exciting year. A partnership with Club MTV, another year on the festival scene, plus a long running on-pack offer called The YES Project which offers hourly prizes. This month we are offering trips to Cancun for spring break (which I am still trying to blag a spot… for business reasons…), and...