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Showing posts from January, 2014

Goodbye sugar!

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You may have heard of the Australian bestseller, ' I Quit Sugar ', by Sarah Wilson. After reading her interview and recipes in YOU Magazine, I was intrigued. Dietary essentials are carbs, protein and veg... sugar is actually the one thing we don't need. 'That's easy!' I thought, 'all I really need to cut out is cake, chocolate, sweets etc. I still get to eat meat, carbs, dairy... '. The first meal time was a party. But that kind of diet has no longevity. I need food for lunch at work, food for on the go, and meals that are sustainable. So I stepped foot inside Sainsbury's to find some sugar-free delights. Here's a tip - THERE ARE NONE. I was wandering the aisles like a lost little match girl for an hour, clinging olives and salami close to my chest, gasping at how much sugar is in everything. The world is literally against people who are trying to cut out sugar. There was an aisle for products that had no gluten, no dairy, no wheat.....

Reasons to Believe

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Happy New Year! I spent my New Year in Paris. What a spectacularly, mind-blowingly, awesomely... shit idea. They don't do countdowns, fireworks or sing Auld Lang Syne. In true British fashion, I silently grumbled and shuffled off. I may do a blog post on the highs and lows of Paris eventually as I'd love to try and put the Moulin Rouge experience into words - attempting something more detailed than 'very camp'. Anyway, my first post of 2014 is unfortunately one of my employer's competitors, Coca Cola. I only spotted their new ad last night so forgive my tardiness. If you haven't seen it take a look below with the volume up. This ad is part of their 'Reasons to Believe' campaign, a campaign that has already run successfully in 70 other countries. I loved the gritty feel to the ad, using news clips and real footage. Brid Drohan-Stewart, Marketing Activation Director says, " This campaign takes us back to the heartland of what our brand ha...