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Showing posts from July, 2013

My social education

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I feel like my blog is a boyfriend whom I've cheated on with my job. Now I come crawling back, I almost feel like I don't deserve to write on here anymore. Especially seeing as I've also been cheating on it with Breaking Bad and Netflix's new series, 'Orange Is The New Black' - (check that out by the way if you ever liked Bad Girls). I was going to make a comeback post about the David Beckham Sky Sports ad... Seriously, what is the point in that ad apart from to show that 20 David Beckhams are even more boring than just the one? Instead, I thought I'd share several pieces of memorable and great advice that I picked up whilst meeting new people during the start of my job. These are now the foundations of my social education: 'On social, you're not competing with other brands, you're competing with people's mates' - Facebook ' Don't treat social media like it is in a bubble of no consequence ' - Legal at G

Marketing jargon: my insights into NONSENSE

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Since my last post, I: attempted another Buzzfeed post to follow my previous one (it did badly.. deleted it out of shame and don't want to talk about it) turned 27 went to Newquay have been working my arse off It's fun though, working in marketing. Even though I am in social media, I am tight with the brand teams and have learnt a lot about marketing in the wider sense. I feel like everything my marketing friends were talking about before is now all making sense; I understand the lingo. Marketing lingo aka. jargon, has baffled me for years. ROI, insights and analysis, comms... I hadn't the foggiest what it all meant. It was all spoke so quickly and confidently that I was afraid to ask. Afraid that I'd be pulled into a vortex of more words that baffled me, yet left me in awe and amazement. I am now part of the club. I understand the words, the phrases, the shortcuts. And I can happily tell you now; you're not missing out. It's amazing how marketers c