This year has seen a variation of memorable ads; Vinnie Jones’ British Heart Foundation, Inferno’s Listen to the Kids, Skittles Midas touch, Guardian’s Three Little Pigs, and the ever-irritating Go Compare and Wowcher ads. However, I felt I needed to write a post on my favourite one of 2012. Not just an ad but the whole campaign by AMV BBDO that has been running since 2010; Snickers – You’re Not You When You’re Hungry. The ads are still shown today and I think they have remained the best of the year. The message that you’re not yourself when you’re hungry is massively relatable on a global scale. I know for a fact that I turn into a diva/zombie/monster when I’m starving, and it’s something that everyone has experienced. This is why I believe it works so well. Message aside, the idea of using celebrities who have played notoriously evil characters, or those who have exaggerated their negative stereotype, is genius. The most popular one in the UK is the football locker room ad c

(Other cool stuff from the place I found this:  http://chicquero.com/  )