I know that M&S is viewed as quite a luxury...from the posh food-porn ads, to the very middle-class home and clothing ads. Their expensive products are just not ideal for the majority of people's weekly shop, losing potential customers to cheaper stores like Tesco and Sainsbury's. As Vince Noir from 'The Mighty Boosh' accurately said, " She shops at Marks for her 'bits'. She doesn't do her main shop there. No one does ." Then comes this 2012 ad: I already have an emotional connection to M&S, they can do no wrong in my eyes, I have grown up with them in my life. But even I wouldn't have gone there for my everyday items. This ad brings to my attention that they stock some well-priced items. There is beautiful art direction as usual, and they have kept their classy look whilst trying to appeal to a wider market by showing they are 'cheaper'. I'm not sure how effective it will be though, as M&S have a strong re...

On the 18th and 19th of June this year, SEO company, Distilled, will be hitting The Golden City for one of their infamous 'SearchLove' conferences . "Search marketing insight conference? Boring", I hear you say. Well, no actually. These conferences have had some serious rave reviews. For example, 'Learnt more in two days than I can implement in two months or even years!' - Darren Sheffield: Red Mud Media Ltd ' Just take one of the presenter's actionable tips and your conference is paid for. Take the hundreds that were given out and you'll be busy making it rain money for your clients all year.' - James Piper: SEO Specialist at Vector MediaGroup So what do these Distilled conferences offer that others don't? Firstly, they choose the best speakers from around the world, the experts of SEO. The speakers' content is relevant and advanced, no waffling, only the essentials; tips, advice, up to date findings, expert knowledge. Di...

Every time this ad comes on, my sister stops what she is doing and is glued to it. She said, "It's amazing!" An Internet Explorer ad? Really? I asked her why. "Because of the song, it's the power of the song". So, there we go.