I am a huge fan of Inferno's social media campaign for the NSPCC, 'The Shit Kid's Say'... I have always thought that the way to engage your audience is to be as realistic as possible - with a situation that the public can understand and relate to. Everyone loves the mental things kids say; how they don't make sense and say things wrong. I love how this video starts off drawing you in with humour, and gradually introduces the issues, showing how easy it is to dismiss what a kid is saying or doing just because 'kids say the darnedest things'. I think this will definitely make people more aware of the behaviours of a child and help them clock on to when they think something looks not quite right. I also like that this is only going to be a social media spot and have no other forms of advertising, such as TV. It sounds like a meme, and I'm sure it will start behaving like one when it goes viral, drawing in a different type of audience. Inferno have

Not sure what this proves or if it would make someone employ you but... look! I got 'high' marks on both!  Employ me.

Guess what it is? That's right! Ray-Ban sunglasses!  It's boring when you've asked what you want for your birthday or Christmas, so you know what to expect. Where is the element of surprise?! It's here, in the wrapping. My new, unpaid, one employee business, (or actually it's just a thing I sometimes do), is to wrap presents in weird and wonderful ways so it creates joy, laughter, and weird looks from strangers.

A couple of weeks ago I worked at The Good Agency . I spent one week with Business Development and one in Creative. The whole experience was interesting, but I'm definitely not meant for business. I loved working with the creatives; writing radio ads, learning InDesign and being involved in creative meetings, speaking up and having my opinion counted. The whole experience rubbed off on me more than I thought, but not in terms of advertising. Instead, it made me aware of how many charities there are, how many of them do such amazing, selfless work and how much suffering there really is. I ran Race for Life last year and Sport Relief the year before that, but this has inspired me to keep doing more, for different charities. Anyway, I also discovered this website www.osocio.org  which really is " The best of non-profit advertising and marketing for social causes" - very cool and interesting.

$1 billion?! Why such a huge price tag on such a non-threatening, no revenue app? Here's an interesting piece on the subject by Molly Wood:   http://www.cbsnews.com/8301-205_162-57411761/facebook-buys-instagram-...but-for-what/ "Facebook bought the thing that is hardest to fake. It bought sincerity." - Paul Ford

Skype Interview. I'm not going to reveal anything I was asked in the interview, just incase it's not allowed, but I thought I'd at least show you what I did. The brief was to read another candidates' CV, and then do a 3 minute presentation to the interviewers, explaining why that person is perfect for the job. Not only that, but we had to present it in an imaginative, fun way. I decided to go for an Apprentice Boardroom theme, with me pretending to be my candidate, presenting my case on why "I" should be hired, from across the table. So I started with answering the call with me not in shot, and playing the Apprentice theme tune very loudly. I came on with a wheely suitcase, sat down, and launched straight into my presentation about "me". After the 3 minutes, they had questions for 'Laura', so I took my hair down in a dramatic and cheesy character change fashion, and started answering their questions for me. It was nerve